If you’ve scrolled through Twitter and spotted the #DMXchallenge, you might’ve seen video compilations of women and thought ‘wow this woman has a lot of sisters’.
But you’d be wrong because it’s all the same person donning many many different styles of wigs, weaves and natural hair.
Such is the versatility and creativity of a black woman.
The viral hashtag is being used by the group to show the variety of get-ups they can rock every week or so.
Short, long, curly, straight, coloured, textured – all types of hair imaginable are being shown off as part of the trend.
What is the DMX challenge?
It is inspired by the song What They Really Want by rapper DMX who lists the names of 46 different women he has supposedly slept with.
With that number in mind, the women part of the trend are showing off just as many looks (give or take).
The premise of the #DMXchallenge is simple, create a video compilation of all the different fierce looks you’re serving with the song playing in the background.
The pictures can be as old as you like, going back decades (if you have photo evidence of your hairstyles back then).
And then upload on Twitter using the hashtag.
Why are people doing the DMX challenge?
Why do people do any challenges? Because it’s fun and a good way to show off your skills/looks/creations.
The movement is particularly meaningful for black women as they are not often appreciated for the versatility of their hair (among other things).
This hashtag is now being owned by the group to show the world how diverse black beauty is.
What DMX song is the challenge based on?
The 1999 song by DMX is called What They Really Want and features Sisqo (it’s basically him boasting his body count).
The lyrics go: ‘There was Brenda, LaTisha, Linda, Felicia, Dawn, LeShaun, Ines and Alicia, Teresa, Monica, Sharron, Nicki, Lisa, Veronica, Karen, Vicky (damn), Cookie, well I met her in a ice cream parlor, Tonya, Diane, Lori and Carla, Marina, Selena, Katrina, Sabrina, about three Kims (WHAT?) LaToya and Tina, Shelley, Bridget, Cathy, Rasheeda, Kelly, Nicole, Angel, Juanita, Stacy, Tracie, Ronna and Ronda, Donna, Yolanda, Tawana and Wanda.’
That’s all 46 – including the three Kims.
Who is doing the DMX challenge?
Read the headline – black women. Though it has also been co-opted by others. One of the women taking part is Kaylani Felizardo who says she has a look for each name rapped about.
And she rocks each one. She told Metro.co.uk why she took part:
‘I liked the challenge because I used to be really into changing my hairstyles and I documented all of them.
‘I don’t think people ever really realised just how many different hairstyles I’ve done so I thought this was the perfect opportunity to show my hairstyle collection off.
‘It’s definitely a good way to show how versatile black women are and get an appreciation for it because it doesn’t happen as often as it should.
‘I used to name my wigs but I stopped after the fifth wig and gave up on keeping track. I think I’m going to go back in my wig collection and give all of them a name so I can live as that girl when I’m wearing it’.
But will she name them Brenda, LaTisha, Linda – ah whatever, you know the rest.
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