The beauty of black women’s hair is it’s versatility.
As displayed in the recent viral DMX Challenge, black women are like beautiful chameleons and can change their entire look overnight – and wigs are a huge part of that.
But any wig-loving woman will know that maintenance is no joke. Wigs can be very expensive and a wild night on the town can seriously mess up your mane – it can be tough to get them back to their glossy best, and buying a new one every month just isn’t always feasible.
The Wig Bar London is a new wig maintenance service that could make this process really simple and affordable. You simply post your wig and you can have it returned in just 24 hours looking perfect again.
Founder Yomi Onashile had a passion for the world of hair from a young age, she turned to wigs in her 20s as she was searching for a solution to protect her damaged hair.
‘Wigs swiftly became a large part of my life, but little did I know how big a part they would play,’ explains Yomi.
‘After feeling frustration at the lack of high-quality affordable wigs on the market, I began making them myself and later, for friends and family. This demand quickly spiralled into a business and soon I was taking orders from customers I’d never met.’
Accessibility is at the heart of Yomi’s business model. She wants to make sure that women are able to access resources that make them feel beautiful and cared for, no matter where they live.
‘New wigs are fantastic and whilst they are very popular, premium quality pieces still don’t come cheap,’ she says.
‘I wanted to create something that was accessible for all, so I launched a maintenance service that increases the longevity of our customer’s favourite wigs, leaving them looking brand new but at a fraction of the cost.’
The Wig Bar London offers a range of different services that start from £70;
The Upgrade: Drop, wash & deliver. ‘The Upgrade’ service includes a shampoo, condition, detangling treatment and straight/wavy style finish. Five-day turnaround time. £70.00
The 24-Hour Service: The standard treatment, but for those in a hurry. A shampoo, condition, detangling treatment and straight/wavy style finish returned within 24 hours. £100.00.
The Colour Pop: All the standard service of a shampoo, deep condition, detangle and style, but with a custom colour applied as either a full head of colour, highlights or ombre finish. Seven-day turnaround time. £100.00.
The Glo Up: A shampoo, condition and detangling treatment on your wig as well as bleached knots, a customised hairline and a custom style/cut. Seven-day turnaround time. £165.00.
The Lace Replacement: For wigs that are balding or if the frontal/closure area has been over-plucked. This service includes lace replacement in either a 4×4” or 13×6” size and can be combined with other washing and styling services offered by the Wig Bar London. Four-day turnaround time. From £70.00.
The Deconstruction: Out with the old, in with the almost new. Your old wig is deconstructed and after being washed, conditioned and detangled, a new wig is created using the existing hair and closure supplied. This also includes a straight or wavy finish. 14-day turnaround time. £200.00.
A key element of Yomi’s business is continuing to destigmatise wigs for both existing wig-wears and women who are curious but apprehensive to try them.
The service is currently available via post in the UK, Europe and the US.
The Wig Bar London will soon introduce pop-up locations, staring with London, which will allow customers to visit the team and drop off their wigs in person at the same time as receiving a one-to-one.
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