BUDGET airline JetBlue has announced it will launch daily cheap flights from New York and Boston to London in two years.
London will become the first European destination served by the US airline, starting in 2021.
JetBlue president Joanna Geraghty said: "Twenty years ago, our founders had a simple formula for choosing a new market, it had to be overpriced, underserved, or both.
"London is the largest metro area JetBlue doesn't yet serve from both Boston and New York and we could not be more thrilled to be changing that in the years ahead.
"The fares being charged today by airlines on these routes, specifically on the premium end, are enough to make you blush."
The new routes will be served by Airbus A321LR single-aisle aircraft featuring a version of JetBlue's premium cabin Mint.
Ms Geraghty said: "The success Mint has had on driving down the exorbitant airfares that our competitors were charging, stimulating new demand, and forcing the entrenched carriers to up their game, is a big reason we believe London is the next natural market for JetBlue to be successful and make a positive impact on consumers."
JetBlue is "evaluating" which London airports it will use.
The airline currently operates an average of more than 1,000 flights per day to destinations in the US, Caribbean and Latin America.
JetBlue leaders have been talking about the possibility of flights to Europe since mid-2016, around the time they announced plans to tweak their Airbus orders to get a longer-range plane.
CEO Robin Hayes says customers want the service, and the move will help JetBlue strengthen its position in New York and Boston.
The CEO announced the move during an employee gathering at New York's John F. Kennedy International Airport.
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