Russians are said to be mocking fears of the deadly Novichok nerve agent by using it as a brand name for products just hours after Amesbury mum, Dawn Sturgess, died.
Goods emblazoned with the agent name are said to include T-shirts, beer, vodka and coffee.
Moscow company Spare Skin are using the name in an eye-catching moniker on products which they claim offer “Russian character”.
They say wearers a £22 top can expect “the love of beautiful women”, “brutality in the eye” and an “exclusive and cool T-shirt”.
The company revealed: “When we posted the design of the Novichok on Behance (social network for designers), we got a huge number of negative reactions, and thought it was a failure.
“But at what speed are these T-shirts are selling now.”
But Novichok – the name of a lethal and illegal chemical weapon designed in Soviet times – is also now glamourised as the name of a craft beer, a vodka, a brand of coffee, a cocktail in Volgograd, and vegetable oil.
The use of the name comes as Russian politicians are openly claiming that Britain deliberately poisoned Dawn Sturgess, 44, evidently killed by the nerve agent, as well as her partner Charlie Rowley, 45, now fighting for his life.
Novichok beer from Alaska Brewery, Moscow promises a “very soft honey taste of melon turns into piquant hissing on the tip of the tongue hop bitterness”.
Drinkers are promised “a nerve-paralytic nirvana”.
Coffee Novichok is on the market in Russia, sold by the company Berserker Arms, which usually markets mostly foreign military equipment.
It is 100 per cent Arabica, made from Kenyan grains, and the country of origin is described as the Netherlands.
Its sick advertising puff in view of the Dawn Sturgess’s death, reads: "Since you liked THE Novichok so much, that we decided to make a Salisbury edition.
“Like in the UK it will not kill you, but you will be addicted forever.”
Seen on sale in Russia is is Novichok vodka while in Ulyanovsk – birthplace of Soviet founder Vladimir Lenin – cooking oil branded under this name has been on sale.
Meanwhile in Volgograd a Novichok cocktail at Gryadushka bar and nightclub mocks the chemical weapon attacks in Salisbury.
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