2018: the year of the dog, Walmart yodel boy, and, perhaps most importantly, liquid body luminizer! Brands are dropping this sexy product like it’s hot (because it is). A great case study? Fenty Beauty, which launched its Body Lava back in April to massive frenzy. Rihanna’s label isn’t alone: MAC just released a full-body version of Strobe Cream, its illuminating moisturizer.
Three makes a trend, and coming in hot is Huda Beauty, which just hinted that an all-over liquid highlighter may be in the works. This news came courtesy of an Instagram story from brand founder Huda Kattan that shows the mogul looking like a treat and/or 1960s Bond Girl who’s literally dripping in decadent gold. Huda captioned the sneak peek “Are you guys ready?” Say it with me now: “YES!”
Of course, we’re not 100 percent sure what this small tease might mean, but signs point to a Huda Beauty highlighting lotion being in the works! We’ve reached out to Huda’s reps and will update this post with any new information.
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