One of these vegan face primers sells every minute, here's why

If you’re looking for the best makeup primer you’ve come to the right place.

One bottle of the Hourglass Veil Mineral Primer is sold every single minute worldwide.

Makeup primers may seem like an expensive and unnecessary step in your routine. But prepping your complexion before putting on foundation can be the difference between your makeup staying flawless all day and it sliding off after a couple of hours.

The Hourglass Veil Mineral Primer claims to ‘create a smooth, even canvas for makeup’ and remedy your ‘redness, minimise the appearance of pores, fine lines and wrinkles’ – what more could you want?

It’s also worth noting the formulation is vegan, oil-free and provides broad spectrum SPF 15 with mineral-derived sunscreens, titanium and zinc oxide, that are typically less likely to irritate your skin over chemical sunscreens.

Hourglass is a cruelty free cosmetics brand and as it stands around 80% of their products are vegan, although they’ve pledged to become the first fully vegan luxury cosmetics brand by 2020.

Here at Metro.co.uk we gave the best-seller a whirl and can confirm the milky white primer is extremely lightweight, gives a beautiful dewy, natural finish, leaving the skin silky smooth and blurred – a little like a photo filter IRL – and it even diffused redness.

If that’s not enough to persuade you to invest in a bottle, it also has legions of fans who have tried, tested and given it their seal of approval too.

Online at Space NK, the Hourglass Veil Mineral Primer boasts over 300 reviews, with an average star rating of 4.5 out of 5.

One happy customer stated: ‘This makes ALL foundations glide on beautifully.’

Another added: ‘This is my go to primer and has been for years. It goes on silky smooth and gives your skin a great base for any foundation, really helping it last longer. It last for ages too as you don’t need a whole pump each time. It is definitely worth the investment.’

And if you have oily skin, you’ll be thrilled to hear that ‘This primer is superb at controlling oils, when I use this primer my makeup stays oil free for the whole day.’

Sure, it’s a little spenny at £49 for 30ml, but think of it as a luxury pick-me-up for your skin.

Hourglass Veil Mineral Primer, from £17, available from spacenk.com, cultbeauty.co.uk, johnlewis.com and feelunique.com

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