The TikTok-Favorite Brand Girlfriend Collective Launches Swim

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If you haven’t already hopped on the TikTok train for the latest on fashion, home, beauty and other aspects of life (viral dance routines, anyone?), it’s time you get on it. It’s no secret that the Gen-Z-approved social media platform has become the ultimate place for must-know trends and brands. We’ve seen everything from mermaidcore and mushrooms to genius products and Lululemon dupes available on Amazon. That said, scroll through enough rave reviews on affordable jeans and leggings, and you’ll find another fashion category users love: brands with a cause, like Girlfriend Collective.

Among the many (and there are many) brands TikTok users love, Girlfriend Collective has become a fan favorite thanks to its inclusive size range, its use of recycled materials, and of course, the fact that it’s cute. Shoppers have been loving the sustainable activewear brand’s line of leggings, workout bras, crop tops and more. And now, they have something else to get excited about: swimwear.

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