- Despite declining revenues across the ad industry, the biggest agencies are still hiring.
- Healthcare remains a hot area, with Omnicom Health Group listing almost 600 open roles on Glassdoor.
- Other areas for job opportunities include media, strategy, and data and analytics.
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Advertising companies have struggled as the pandemic and downturn led brands to pull back on marketing in 2020.
IPG and Dentsu, for instance, reported year-over-year organic revenue declines of 6.5% and 11.1%, respectively, as the coronavirus caused clients to cut spending and event cancellations.
Still, Insider identified hundreds of open positions on Glassdoor at the five biggest ad holding companies — WPP, Publicis Groupe, IPG, Omnicom Group and Dentsu — some of which are expected to pay six-figure salaries.
Many of these roles are in healthcare marketing, media, strategy, and data and analytics. Holding companies have cited their healthcare divisions as bright spots in an otherwise pandemic-stricken declining industry. IPG reported that healthcare was the primary driver of revenue, generating 26% of yearly revenue, followed by the tech and telecom division, which contributed 16% of revenue.
Christie Cordes, an advertising recruiter for agencies and brands and founder of Ad Recruiter, said she’s bullish on the 2021 ad job market.
Cordes said many brand marketers are looking for talent directors, who handle recruiting — a sign of marketer optimism and more business to come for agencies. Cordes also predicted agencies would start hiring more outside of healthcare and pharmaceutical marketing, where most of the job opportunities are today.
Here’s a sampling of the top jobs the big five ad holding companies are looking to fill, in order of company revenue, according to Glassdoor job postings. Salaries are based on estimates from Glassdoor unless otherwise noted.
The world’s largest advertising holding company has 238 open just within WPP not counting roles at its agencies like Ogilvy, VMLY&R, Wunderman Thompson, and GroupM.
Ogilvy, for one, has 76 open roles, many of which are concentrated in strategy, data and analytics, and public relations — an area where global CEO Andy Main is expanding.
WPP’s open roles include:
- VP of healthcare communications at Ogilvy: $86,000 to $162,000.
- Business analysis director at Ogilvy: $85,000 to $158,000.
- Director of North America people planning and resource management at Ogilvy: $115,000 to $199,000.
- President of New York at Wunderman Thompson. Glassdoor did not list a salary estimate for this role but Cordes said she expects it will pay between $375,000 and $450,000.
- People director at Wunderman Thompson: $59,000 to $105,000.
- Data scientist at Wunderman Thompson: $74,000 to $120,000.
- Data lead at VMLY&R: $60,000 to $103,000.
- Senior strategist at VMLY&R: $65,000 to $119,000.
- Data scientist at GroupM: $67,000 to $118,000.
The holding company lists hundreds of job opportunities available across its agencies like DDB and TBWA\Chiat\Day. Healthcare in particular is expanding, with Omnicom Health Group posting 596 open jobs to Glassdoor.
Omnicom’s open roles include:
- Chief client officer or president in New York at Omnicom Health Group. Glassdoor did not list a salary estimate but Cordes said she expects the job to pay between $350,000 and $450,000.
- SVP and director of integrated strategy at Omnicom Health Group: $136,000 to $257,000.
- VP and analytics director at DDB: $125,000 to $186,000.
- Senior business manager of PR and social at TBWA\Chiat\Day: $80,000 to $175,000.
- Senior director of strategy at Hearts & Science: $70,000 to $137,000.
The French holding company lists 575 open jobs across the network, not including roles at agencies like Leo Burnett and Epsilon.
Publicis’ open roles include:
- VP and head of retail media partnerships at Publicis Media: $121,000 to $207,000.
- Director of activation strategy across paid social at Publicis Media: $92,000 to $167,000.
- VP of analytics at Zenith: $140,000 to $294,000.
- Director of strategy and analytics at Epsilon: $119,000 to $213,000.
- Director of digital delivery at Epsilon: $107,000 to $226,000.
- Experience design director at Leo Burnett: $82,000 to $161,000.
- Senior project manager at Leo Burnett: $48,000 to $125,000.
All told, IPG agencies including R/GA, Huge, Mediahub, Weber Shandwick, Initiative, UM and Hill Holliday list hundreds of jobs.
IPG’s open roles include:
- Director of financial planning and analysis at IPG: $84,000 to $145,000.
- VP, client experience at Weber Shandwick: $94,000 to $158,000.
- SVP, client business partner at UM: $167,000 to $320,000.
- Director of analytics at UM: $78,000 to $168,000.
- Director of business intelligence and accountability at Initiative: $143,000 to $217,000.
- VP of brand strategy for healthcare and pharma at Hill Holliday: $116,000 to $219,000.
- Strategy director of digital and commerce at Huge: $98,000 to $178,000.
- Director of marketing sciences at R/GA: $112,000 to $206,000.
- Executive creative director of experience design at R/GA. Glassdoor did not list a salary estimate but Cordes said an executive creative director for a holding company-owned agency typically pays between $175,000 and $225,000.
Dentsu’s Merkle — the performance-marketing agency that is gaining more power at Dentsu — lists 1,100 open jobs listed on Glassdoor. There are hundreds of more job opportunities across Dentsu’s individual agencies like Isobar, 360i and Carat.
Dentsu’s open roles include:
- Two VPs and heads of diversity, equity and inclusion for the Americas (one for media and one for creative) at Dentsu: $64,000 to $124,000.
- Senior director of loyalty strategy at Merkle: $132,000 to $259,000.
- Strategy VP for the banking and consumer finance vertical at Merkle: $181,000 to $342,000.
- Senior strategist of social marketing and strategy at 360i: $91,000 to 158,000.
- TikTok creator at 360i: $50,000 to $93,000.
- VP and director of planning at Carat: $86,000 to $151,000.
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