Holly Willoughby revealed her new longer locks in stunning photos posted of herself on holiday as she promoted her lifestyle brand Wylde Moon.
The 41 year old flaunted platinum blonde hair which flowed past her shoulders in the snaps, presenting a different look to the shorter bob viewers are used to seeing the host sporting on This Morning.
Holly is currently enjoying her summer break away from the show on a trip abroad with her family.
The ITV presenter was beaming in the latest photos posted of herself with her new hairstyle, as she wore a white Charo Ruiz embroidered maxi dress priced at £503, which set off her holiday tan perfectly.
The pictures were taken to promote little white dresses that are available on every budget for customers, with the lowest priced one being an £11 item from H&M.
Holly’s lifestyle platform Wylde Moon captioned: “A summer classic that can take you through to autumn. It's all about the LWD (little white dress).
“P.S. How gorgeous does @hollywilloughby look in her classic LWD.”
Fans agreed and flocked to the comment section to praise Holly’s new look, as one person wrote: “There is an angel if ever I saw one. Xx”, as another said: "Loving the dress, so pretty x."
“Love these summer pics of you Holly you look absolutely stunning beautiful,” a third chimed, as someone else simply added: “This woman.”
Holly earlier shared with fans insight into her holiday as she posted bikini photos and revealed what she’d been up to on the trip with her family so far.
Holly was seen in one picture reading with her kids, and in another enjoying a nice cold beverage during an al fresco meal.
The star talked about finding her “bliss” on her summer holiday, as she wrote: “August is a time for a calm; to replenish our internal energy stores, relax and recharge. To that end, we give you The Bliss Edition.
"To experience bliss will mean something different to everyone.
"For me it is very simple. It means slowing down… almost to a complete stop; it's uninterrupted time spent with my family; it's cooking our favourite meal; it's having the headspace to be transported by a good book; it's a guilt-free lie in mid-week!
“Wherever you are this summer, enjoy each other as much as time will allow and charge up your batteries in the sunshine.”
Holly’s caption follows her tribute to her husband Daniel Baldwin as they celebrated their 15th wedding anniversary this month.
- Holly Willoughby stuns in collection of bikinis as she soaks up the sun during summer holiday
Holly Willoughby shares very cheeky bikini snap in anniversary tribute to husband Dan Baldwin
Make-up free Holly Willoughby stuns as she soaks up the sun in strapless bikini
Holly Willoughby compared to Sienna Miller as she swaps blunt bob for long hair
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