Jacqueline Jossa ‘snubs’ EastEnders return to follow in Emily Atack’s footsteps

Jacqueline Jossa has turned down the chance to make an EastEnders return – despite being offered a 'lucrative deal' – to make more as an social media influencer, say sources.

The actress is riding high after winning the latest series of I'm A Celebrity… Get Me Out of Here! with huge support from the public.

While Jacqueline, 27, is in huge demand, she's ruled out the opportunity to make a soap comeback to capitalise on her success with new ventures, sources close to the mum say.

Insiders say Jacqueline is hoping to make big money by following in the footsteps of 2018 I'm A Celeb finalist Emily Atack and endorse various brands on Instagram instead.



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"Jacqueline had a few conversations with [BBC] bosses about a big return four months before she entered the jungle.

“After weighing up her options she just felt the money wasn’t enough compared to what she could earn elsewhere," a source told The Sun.

Soap stars of Jacqueline's experience can expect to earn around £250,000 a year on EastEnders.


The source continued: "Now she’s won the show they'll be no shortage of offers and she is set to make £1 milllion in the next year – thanks to a huge fashion deal, Instagram posts and various other jobs."

They added that Jacqueline was hoping to follow in the footsteps of last year's I'm A Celeb finalist Emily Atack, who has cashed in over the last 12 months by endorsing various labels.

The insider said Jacqueline would return to acting 'at some point' but for now was hoping to see where her social media can reach can take her.

Jacqueline joined the cast of EastEnders in 2010 to replace actress Madeline Duggan as Lauren Branning.

Jacq stayed on Albert Square until 2018 when her character was axed along with onscreen sister Abi, played by Lorna Fitzgerald.

In a YouTube video posted before she went to the jungle, Jacqueline spoke candidly about calls for her to return to the soap.

"This is the most asked question I've ever received in my life! It's all I get asked when I'm out on the street or on Instagram," she said.

"But I don't know. It's not me who would say I'd never go back. I loved it there. I really enjoyed my time at EastEnders .

"It would have to be for the right reasons and it would have to make sense story-wise. Why would Lauren be going back?" asked Jacqueline.

Jake Wood, who plays her onscreen dad, has given Jacq's return his approval saying he'd be very happy to work with her again.

"I would love her to return and always thought she would," he told Digital Spy.

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