Kanye West’s 2XU Sydney launch is SHUT DOWN

Another blow for troubled Kanye West: Rapper’s 2XU activewear launch in Sydney is SHUT DOWN after just 45 minutes after customers fail to turn up to buy his $500 bike shorts

Kanye West’s 2XU Sydney launch last Saturday was shut down after just 45 minutes.

Fairfax Media reported that customers failed to turn up to the Oxford Street store to purchase the rapper’s collaboration with the Australian sportswear giant.

It was expected fans would be queuing up to purchase the $550 neoprene leggings and $500 bike shorts that had been spruiked by Kanye’s wife Kim Kardashian on Instagram. 

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Another blow for troubled Kanye West: Rapper’s 2XU activewear launch in Sydney was SHUT DOWN after just 45 minutes after customers fail to turn up to buy his $500 bike shorts

However, customers failed to turn up to the launch and management decided to shut it down after less than an hour.

A representative for 2XU told Fairfax that the activation was not shut down due to a lack of customers, but rather ‘a change of direction’.

‘There’s been a change of direction from head office and unfortunately the event has been cancelled,’ the spokesperson said.

Statement: A representative for 2XU told Fairfax Media, ‘There’s been a change of direction from head office and unfortunately the event has been cancelled’ 

Failure to launch: It was expected fans would be queuing up to purchase the $550 leggings and $500 bike shorts that had been spruiked by Kanye’s wife Kim Kardashian on Instagram

Kanye’s 2XU range includes $550 neoprene leggings and $500 bike shorts that Kim, 37, has been promoting on her social media accounts.

The sportswear is now only available for purchase on 2XU’s online store, however the exact release date is yet to be announced.

The disappointing launch comes after Kanye made headlines for his frenzied Twitter activity and controversial public statements.

The Gold Digger star, 40, sparked a backlash for claiming that ‘slavery was a choice’ during an appearance on TMZ.

‘Slavery was a choice’: The disappointing launch comes after Kanye made headlines for his frenzied Twitter activity and controversial public statements

And during an Twitter spree last month, Kanye declared his support for President Trump and posted photos of himself in a Make America Great Again cap.

Kanye has since left Los Angeles and jetted to Wyoming to finish up the five albums he is working on. 

Sources for TMZ claim that the artist is now at his secluded home in the Cowboy State and that he will be there for at least several weeks.

Dividing fans: During an Twitter spree last month, Kanye declared his support for President Trump and posted photos of himself in a Make America Great Again cap

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