They are one of the most powerful families on the planet – and being part of their secret inner circle is prized.
Make-up artist Joyce Bonelli thought her position within the dynasty was solid. After all, she had known the family for over a decade, well before they became famous – she even dubbed herself a Kardashian sister and followed the krew all over the world.
Imagine the shock when it emerged mum-of-three Joyce had been unceremoniously dumped by the forceful tribe – shunned by all sisters on social media, with even Khloe Kardashian’s friend Malika Haqq sharply unfollowing the make-up artist on Instagram.
So what exactly caused the very public social media flogging? US Weekly were the first to claim the family are no longer in contact with Joyce, claiming that they parted on friendly terms but underground sources have suggested family’s actions appears to suggest otherwise.
"The family doesn’t speak to her anymore. She hasn’t worked for them for months," a source said.
They added: "They just stopped working with her because they didn’t see it as a right fit anymore."
Harmonious as this statement was, Joyce, who just two days ago wished her "matriarch of life" Khloe a happy birthday, hinted at a very dark centre to the fued.
Taking to Instagram after the news broke she shared a snap of herself clad in a white towelling robe, with the clear warning: "’F**k with me, I dare you."
Some sources are suggested the clan dumped Joyce as she is bringing out her own make-up range, which Kim and Kylie feel will rival their $420million cosmetic buisiness.
Other are simply pointing out that this could mirror Kim’s very-public split from her assistant, Stephanie Shepher, as she started coming into the public eye.
What’s clear though is this that Joyce may have been the last to know her "family" who she "spoke to everyday" had, essentially, sacked her.
In an interview with The Hollywood Reporter last year. "We text every other day and we talk about everything," she said at the time.
She even allowed Kim to ban her from working with Caitlyn Jenner as she said it was so hard to find loyal people to work with.
The split becomes more confusing as Joyce explained earlier to W magazine: "We’ve known each other since the beginning, before they were famous. After they started their show people started really loving them and then hating them and now they’re loving them again, there’s been so much that’s happened.
Celebs hitting the gym
"We text every other day and we talk about everything. Even if I’m working with a different client we’re always talking and FaceTiming — we talk about kids, we talk about the fun, scandalous stuff.
"They’re like my sisters."
Sisters or not, it appears to the Kardashians their bloody empire is definitely thicker than water.
Mirror Online has contacted Joyce and the Kardashians for comment.
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