Taylor Swift Is a Joan Holloway Look-Alike in Mad Men-Inspired Music Video

Taylor Swift is all for a rebirth. It seems as if the singer goes through a metamorphosis every time she releases a new song, and this time around, she’s bringing back one of our favorite fictional characters from the grave in the process.  

For the new music video “Babe,” which stars Swift and Sugarland, the singer gives her best Joan Holloway impression in a Mad Men-inspired drama. Remember Joan? The red-haired femme fatale played by Christina Hendricks in the AMC hit series? Well, she’s back…sort of. 


During the song’s visuals, T.Swift, who dons a red wig that’s perfectly coiffed and matches her color-blocked ensemble, accessorized with a bejeweled brooch (a Joan signature), plays the role of Brandon Routh’s mistress. 

Swift, a secretary, and Routh, her boss, strike up an affair in the office, while the wife, portrayed by Sugarland frontwoman, Jennifer Nettles, is blissfully ignorant to the entire situation. Nettles eventually catches her husband and Swift in the act, and drama ensues (naturally). 

Though the 1960s-esque video may feel like a storyline ripped right out of a Mad Men script, it was conceptualized by the “Delicate” singer. “She actually reached out to us and said, ‘I’ve got a great idea for the video,’ and she wrote the treatment,” Nettles told People at the CMT Awards on Wednesday. 

“And we looked at it,” Bush added, “and said, ‘Oh my gosh, this is awesome.’”

Watch the entire drama unfold in the video above. 

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