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Ruth Langsford underwent a hair transformation before hosting Friday's This Morning.
The 60 year old hosts the show with her husband Eamonn Holmes, also 60, on the last day of the working week.
But before she took up her regular presenting duties, Ruth popped along to the salon to have hair extensions put in.
She left fans stunned with the new look, sharing a video of herself having the extensions fitted with her 961,000 Instagram followers.
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The Loose Women panellist showed off the length of her new locks in the video, explaining that her hair has got thinner during lockdown due to the menopause.
Ruth wrote: "My hair extension tapes came out during lockdown and I hadn't bothered replacing them….but I missed the extra body they give my hair.
"I don't have them for extra length, just to add a bit of volume at the sides. My hair definitely got thinner because of menopause so these really help."
She then unveiled the aftermath of having the length chopped off, as her hairdresser then went on to highlight her locks.
"Getting the full works today!, she continued to tell her followers whilst filming her hairdresser hard at work.
Fans went wild for her temporary new look, with some even claiming they had been inspired by Ruth's smile.
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One said: "So happy you posted this I'm 56 and feel the same my daughters hairdresser told me get extensions you've just gave me the push thanks Ruth."
A second wrote: "You always look lovely Ruth and a lovely warm personality too."
While a third commented: "I love my tapes! so quick and lightweight and make such a difference."
Ruth recently revealed the secret to the happy marriage she shares with Eamonn after admitting he "annoys" her.
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She told Prima: "Having respect for each other is really important in a relationship. It's nice to be a couple, but we are individual people.
"Eamonn and I can have big rows and argue, then ten minutes later we're laughing about something.
"We've been together 23 years so it has been a long and happy relationship but we have our moments.
"There are times when he really annoys me and I really annoy him and there are times when I think, 'Get out of my face.' Obviously, you're not always going to get on, but you have to make it work."
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