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Chipotle, Shopify team up to help farmers sell direct to consumers
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Chipotle Mexican Grill is helping the farmers that support its supply chain with a new program that will improve each farm’s e-commerce website, the company announced Tuesday.
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CORONAVIRUS PROMPTS GROWTH FOR SMALL FARMS OFFERING DIRECT-TO-CONSUMER SALES
The program, Chipotle Virtual Farmers Market, will be hosted on Shopify – a multinational e-commerce platform and point-of-sale system. Farmers who take part in this program will be able to sell meat, dairy and grain products directly to U.S. consumers.
CHIPOTLE MEXICAN GRILL INC.
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Moreover, Chipotle will pay for the hosting of these new farm websites for two years, which can range between $29 and $299 per month, according to Shopify’s current pricing.
The Mexican-inspired quick-service chain added that it will also provide design and development support.