A popular Chinese drinks company has been slammed for claiming its coconut milk will make women’s breasts bigger.
Coconut Palm’s ads claim that drinking one of their beverages a day will “make your breasts fuller.”
The TV spots include footage of busty women frolicking in the sea while holding cans of the drink.
The company, which is based on the island of Hainan, has been criticized by viewers, with some even refusing to believe the ads are real.
Other slogans Coconut Palm have used include “Drink one can every day, [your] curves will excite people, whiter and plumper” and “Genuine Coconut Palm coconut juice, I drank from small to big.”
The ads have been mocked by Chinese viewers on Weibo, the country’s equivalent of Twitter, according to the South China Morning Post.
“When I first saw the ad, I thought some netizen [an active user of the internet] had just Photoshopped it. It’s only now that I realized it was actually true and not someone joking around.”
Another person posted: “The old brand has been around for so many years, and still needs to do this!”
Ava Kwong, a professor at the University of Hong Kong’s medical faculty, told the publication that there have been no studies to support the claims that the drink will make a woman’s breasts bigger.
Coconut Palm made the same claim in 2017 to promote its papaya juice, using ads featuring large-chested women.
These ads included the slogan “When I’m full of papaya I’m ample-chested.”
A representative from Coconut Palm said the company was conducting an investigation into the matter.
The Industrial and Commercial Bureau of Longhua district in Haikou, Hainan, is also investigating and has removed some of the ads.
The state news agency Xinhua reported: “Market regulatory departments will strictly, and in accordance with the law, carry out inspections and investigate any unlawful advertisements … to protect the legitimate interests of consumers.”
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