The face powder bloggers and make-up lovers are going wild for

Revealed: The £5 face powder beauty bloggers and make-up fans are going wild for (and it promises to make you look as though you’ve had eight hours sleep)

  • Zoella among high-profile make-up lovers to hail Revolution’s Baking Powder
  • Product is said to brighten area under the eyes and help make-up last longer
  • ‘Baking’ describes technique of using translucent powder to ‘set’ make-up  
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A £5 face powder is the latest cult cosmetic to send beauty fans into a spin promising to boost skin’s radiance and banish fatigue. 

Revolution’s Baking Powder is priced at just £5 and has received rave reviews on the Superdrug website, garnering 4.5 out of 5 stars.

According to Glamour the product is the key to ‘cheating your way to eight hours sleep’ by banishing dark circles and brightening skin tone. 

British Zoella, who rocketed to fame in 2009 and went on to become one of the world’s most successful vloggers, is one of the powder’s known fans revealed she uses the powder to set her concealer- also known as ‘baking’. 


Beauty blogger Zoella (seen) and make-up enthusiasts have praised Revolution’s Baking Powder, crediting it with brightening dark under-eye circles and prolonging make-up

Speaking in her blog, Zoella said: ‘I have seen a lot about people baking but hadn’t really tried it before I saw Kim Kardashian posting in her Insta stories a lot.

‘I tried the Revolution’s Baking Powder and genuinely feel it makes my under eyes look a hell of a lot brighter for a lot longer. It has really helped to set my concealer, which I wasn’t doing before.’

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Explaining her method, she continued: ‘I use a fluffy brush and put a lot on and blend it out. It has helped a lot and I’m recommending it to everyone I know.’

And reviews on the cosmetics site reflect her enthusiasm, with one woman comparing it to a Christian Dior powder. 


Created to ‘set’ make-up, it is described as ‘helping to extend makeup, diffuse imperfections and keep your skin matte’ and costs just £5

Another enthusiast wrote: ‘I bought this nearly 2 months ago and although use it at least 5 times a week, the tubs still pretty full. I use it to cake under my eyes and my smile lines. 

She continued: ‘I’ve tried many powders in the past but after 4 hours none would prevent creasing, particularly my smile lines. 

‘This powder though is incredible, after 11 hour shifts with a full face of makeup there are no creases and I cannot tell you how happy I am. 


‘Baking’ is a make-up technique used in the drag community for years, and championed by Kim Kardashian, by letting translucent powder sit on freshly applied make-up for five to 10 minutes

‘I highly recommend this product; doesn’t cake on skin, prevents creasing, super affordable for amount and perfect shade (doesn’t make me look washed out)’.

What is baking make-up? 

‘Baking’ is a make-up technique used in the drag community for years, and championed by Kim Kardashian.

The method refers to letting translucent powder sit on freshly applied make-up for five to 10 minutes which allows the heat from your face set your foundation and concealer, before dusting off the remnants.

This can also be used as a form of highlighting without the shimmer, when applied under the eyes and cheekbones. 

 

The powder is credited with brightening under eye circles and smoothing the skintone.

Created to ‘set’ make-up, it is described as ‘helping to extend makeup, diffuse imperfections and keep your skin matte’.

The product description states: ‘Can be used to set or bake your makeup. Apply heavily to your T-zone and under eyes and leave to sit for 5 minutes and dust away for a flawless finish.’

‘Baking’ is a make-up technique used in the drag community for years, and championed by Kim Kardashian.

The method refers to letting translucent powder sit on freshly applied make-up for five to 10 minutes which allows the heat from your face set your foundation and concealer, before dusting off the remnants.

This can also be used as a form of highlighting without the shimmer, when applied under the eyes and cheekbones. 


Reviews on the cosmetics site reflect Zoella’s enthusiasm, with one woman comparing it to a Christian Dior powder

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