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Fast-food giants race to perfect the drive-through experience
Coronavirus need for online ordering, delivery creates ‘ghost kitchen’ trend
FOX Business’ Jeff Flock reports on food companies adopting the trend of ‘ghost kitchens,’ which means there is no storefront and all food is ordered online and then delivered.
As restaurants across the country have closed their doors — many permanently — fast-food and fast-casual chains have taken the opportunity to claim the market and plan to utilize drive-throughs to help expand their reach.
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While drive-throughs have been a staple of fast-food revenue since the 1940s – representing at least 65% of a store's revenue — they've become more popular in 2020, Fast Company reported Thursday.
According to one recent poll, 74% of Americans have visited a drive-through either the same amount or more than usual this year.
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While overall revenue has taken a roughly 30% dive across the board in an almost $300 billion industry — at least, domestically – McDonald’s store revenue was only down by 2.3% in June and Popeye's reported same-store growth of nearly 25%.
The drive-through window has helped drive that growth and industry leaders have taken notice.
Popular burger chain Shake Shack will introduce its first triple-lane drive-through next year. Mexican fast-food restaurant Chipotle now plans to add its own drive-throughs, kitschily nicknamed "Chipotlanes." Taco Bell, a drive-through favorite over the past few decades, is prioritizing updating its model.