Heathrow releases festive ad with the return of Doris and Edward Bair

It’s bear-ginning to look a lot like Christmas! Heathrow releases touching festive advert that sees the return of Doris and Edward Bair as they make they travel home for the holidays

  • EXCLUSIVE Heathrow Airport has launched its Christmas advert for 2018 
  • Sees the return of  Doris and Edward Bair who have appeared in the past two ads
  • The two teddies make the trip from their home in Florida back to London in order to make it back to their family in time for Christmas 

Heathrow has today unveiled its newest Christmas advert, which adds another tale to the life of its much-loved mascots; Doris and Edward Bair.

The pair, who have starred in the airport’s last two Christmas TV adverts, are this year returning to the UK from their Florida home after longing for the quintessential British Christmas.

The advert opens in a homage to ‘Sexy Beast’, with Edward soaking up the rays on a lilo, wearing festive swimming shorts and applying layers of tanning oil.

But after listening to carols and speaking to family at home The Bairs are reminded that Christmas in the sunshine is just not the same.  

Heathrow Airport has released its Christmas advert for 2018 which sees the return of Doris and Edward Bair who have featured in two previous festive campaigns 

Set to the 80’s classic of Paul Young’s ‘Every Time You Go Away’, The Bairs rush themselves back towards the British twilight, arriving into Heathrow – the same location their eyes met and their love story began 50 years ago.

Ross Baker, Heathrow’s Chief Commercial Officer said: ‘The nation’s love for Doris and Edward is overwhelming and has been since we first met them in 2016. For many people, being close to the ones we love is what really makes Christmas special. 


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‘This is why we see The Bairs return to their family from warmer climes, as many of Heathrow’s passengers make similar journeys home for the festive season.’

The advert sees the re-ignition of the partnership between Heathrow and film direction by DOM&NIC through Outsider Productions and animation from The Mill. Creative was led by advertising agency Havas London.

The film has launched on YouTube, and will be shared via social channels, broadcast and OOH. 

The commercial begins with a homage to ‘Sexy Beast’, with Edward soaking up the rays on a lilo, wearing festive swimming shorts and applying layers of tanning oil

Meanwhile Doris decorates a somewhat sparse looking Christmas tree in their Florida home

After speaking to their family back in the UK the two bears make the decision that they need to travel home for Christmas 

First out the post with its advert this year was Currys PC World, which debuted its campaign – titled The Magic of Christmas Upgraded – on Thursday 1st November during Emmerdale, featuring the carol Good King Wenceslas as the soundtrack.

Next up was Argos, which aired the following night featuring a festive fool determined to ruin Christmas.

The mischievous impish creature causing chaos for families during the festive period by rewiring their lights, opening their gifts and stealing their instruction manuals.

Meanwhile Aldi was accused of copying Coca Cola with its Christmas advert.

The Bairs rush themselves back towards the British twilight, arriving into Heathrow – the same location their eyes met and their love story began 50 years ago

They then surprise their family by showing up on their doorstep just in the nick of time 

The spot sees the character of Kevin The Carrot return once again, this time driving a red truck covered in Christmas lights that looks strikingly similar to the instantly recognisable Coca-Cola truck.

Amazon has relied on its ‘singing boxes’ for its advert which launched over the weekend. 

Then came TK Maxx who introduced a ‘neverending’ stocking that ‘belches’ up Christmas gifts for an entire year.

This was followed by Tesco’s Crimbo commercial which celebrates the very different ways that families celebrate the season. 

Meanwhile festive fans are equally awaiting the much anticipated John Lewis advert which is yet to be released.  

 

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