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HelloFresh CEO: Coronavirus has transformed how we think about dinner, these 3 trends will stick
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Hundreds of second-quarter public company financial results have laid bare the business impacts of COVID-19 during the months of April to June.
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What was already known has now been quantified: the coronavirus pandemic has in short order disrupted the global economy, impacting every industry and consequently forging new consumer behaviors.
Shoppers stocked up on food, sending retail supply chains into a frenzy to fulfill heightened demand. Product shortages caused people to look beyond their usual grocers.
As consumers considered new ways to get their food, social distancing needs led many to experiment with digital food retail channels for the first time. While grocery store shelve shortages were resolved in a couple of weeks, they set in motion lasting changes.
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For better or worse, this global health crisis has accelerated changes in how households think about dinner.
Even through coronavirus reopenings in states across the country, many consumer habits formed during quarantine – like cooking – have continued and likely will in a post-pandemic world.