Here are Look Fantastic's 20 bestsellers from the first half of 2021

Calling all beauty lovers! LookFantastic has revealed its 20 bestsellers from 2021 so far – with top products from the likes of Olaplex, Bobbi Brown, ghd and Elemis

  • Olaplex dominates the bestsellers list with seven out of the top 20 spots
  • Other popular brands include La Roche-Posay, Estée Lauder and Laura Mercier
  • LookFantastic is offering 20 per cent off for new customers with the code 20NC

Products featured in this Mail Best article are independently selected by our shopping writers. If you make a purchase using links on this page, we may earn an affiliate commission. 

If you love to nose into the shopping bags of fellow beauty fanatics or want to know where it’s worth spending your cash, you’ll be pleased to hear LookFantastic has just revealed its top 20 bestselling products from the first half of 2021. 

Self-care items boomed in the first half of the year thanks to the lockdown and it seems that we are still after those products that encourage us to take some time out for ourselves.  

The increased downtime gave us all more hours of pampering to treat ourselves, and Olaplex was king of the hair treatments, dominating the bestsellers list with a whopping seven out of the top 20 spots. 

Here, we reveal the top 20 bestselling brilliant beauty, hair and skin picks from LookFantastic. And if you want to see what the hype is about for yourself and haven’t yet tried LookFantastic, we’ve also got a 20 per cent discount code for new customers. Just enter 20NC at the checkout. The code is valid until August 15 and exclusions apply. Enjoy!

With over 600 five star reviews, it’s no wonder why the Olaplex No.3 Hair Perfector has bagged a spot on LookFantastic’s bestsellers list. 

A one-of-a-kind hair treatment, it works on a molecular level to repair, strengthen, and restore your locks’ appearance and texture. It basically will give your hair a new lease of life. Leave on for a minimum of ten minutes to let the treatment work its magic and then rinse before following with shampoo and conditioner.

If Olaplex has been on your radar for some time but you’re not sure which one to go for, then the Olaplex Hero Bundle could be the way to go.

The hugely popular buy contains a trio of the brand’s bestsellers including a pre-shampoo treatment, shampoo and conditioner, designed to maintain strong, healthy and shiny hair in between salon visits. 

If you have seriously damaged hair, this comprehensive bond maintenance routine has all you need to revive, restore and repair your locks.

The luxurious, professional grade formulas with a loyal celebrity fan base work to promote stronger and healthier hair with visible results.

Packed with hyaluronic acid, shea butter and a blend of vitamins B5, C and E, this super hydrating moisturiser acts as the perfect base for your make up. 

The bestselling multivitamin primer moisturiser hybrid plumps, smooths and preps the skin in one step, leaving it glowing and ready for your foundation. 

If you’re still on the hunt for your holy grail sun cream, then the search could be over.

This one from La Roche-Posay has a super lightweight milky texture that glides on leaving no residue whilst creating a powerful barrier from the sun’s rays. It’s also specifically designed with sensitive skin in mind so there’s zero stinging on application. 

As the UK’s number one serum, it’s no surprise to see this on the LookFantastic bestseller list.

Designed to work whilst you’re asleep, it targets a myriad of problems from fine lines to enlarged pores and visible signs of ageing. It essentially winds back the clock, plumping and hydrating in the process. 

Laura Mercier Translucent Loose Setting Powder is a cult-favourite and winner of multiple beauty awards. And for good reason.

The loose powder sets makeup without adding weight, texture or causing flashback in photography. It never looks cakey and instantly blurs pores, fine lines and wrinkles. 

The highly concentrated moisture mask from Olaplex is a must for those whose hair is damaged from heat styling, chemical processes or environmental stressors. 

The reparative treatment works wonders on dry, damaged and limp hair, building volume and adding serious shine.  

Working at the touch of a button, this home fragrance diffuser delivers a beautiful, therapeutic aroma while humidifying the air around you.

You can change the scents to suit your mood, so whether you’re looking to be soothed before bed or need to be uplifted to see you through your working from home day, there’s a scent for you. 

The crème de la crème of leave in styling treatments, the Olaplex No.6 repairs extreme damage, turning dry, brittle hair into soft, shiny resistant hair. 

Better yet, it speeds up blow-drying time and eliminates frizz and flyaways for up to 72 hours. 

If your hair is weak, dry and damaged then you’ll need to kickstart your grooming routine with a hardworking shampoo.

Olaplex No.4 uses patented technology to re-link broken disulphide bonds, strengthening dry, brittle and breakage-prone hair. 

Unlike milk or foaming cleansers, this Elemis cleanser is a solid-to-oil cleansing balm, uniquely formulated with oils for a notably more moisturising cleanse. 

Highly effective at breaking down makeup and impurities, it’s also ideal for nourishing the skin and leaving it glowing and soft. 


Hyaluronic acid is a hero skincare ingredient. Drawing in moisture and locking it in it ensure multi-level hydration. 

This cult product may be a budget buy but it delivers serious results, re-hydrating your complexion leaving it more supple and even smoothing out fine lines and wrinkles. It’s a winner.

Fed up of your eye cream not giving results?

This supercharged eye cream with ten times Concentrated Repair Technology helps to reduce the look of puffiness, lines and dryness while brightening the look of dark circles in just three weeks and providing 24 hour hydration with a potent hydration booster.

Despite launching 20 years ago, the ghd Original Styler is still considered to be the best-of-the-best. 

Boasting a rounded barrel and floating plates, it has super quick 30 second heat-up time and glide effortlessly through all hair types, smoothing frizz, taming flyaways and even creating curls in little to no time.  

Niacinamide is powerful blemish busting skincare ingredient. Not only does it reduce the appearance of blemishes, but it also strengthens the skin barrier for a moisturised, even-toned complexion. 

If you suffer from post-acne scarring or inflamation, the Ordinary Niacinamide 10% + Zinc 1% is the affordable yet effective buy you need. 


Powered by glycolic acid, the Glow Tonic loosens the excess dead skin cells, gently exfoliating the skin to help tackle dullness and congestion. It’s a glow up in a bottle.

With soothing aloe vera and witch hazel to tone and firm the skin, this is your ticket to smoother and more evenly-toned skin. 

If you’re after big, bouncy curls then this is a game changing gadget.

The 32 mm extra long barrel is a winner with those with long hair or extensions, ensuring you get the perfect curls from root to tip. It also comes with ten pin curling clips, a vegan soft bristle brush, travel case, and heat protecting glove.

We all love getting our money’s worth with a multi-use product and this one from Kérastase is a real winner.

The leave-in hair oil works to beautify the appearance of dull hair. It melts into hair to instantly refine and enhance shine for healthy-looking, beautified locks. It even seals split ends.

This hardworking, strengthening duo works in tandem to cleanse and fortify hair. If your hair is feeling dry and damaged and generally unhappy, these will get your locks back on track.

Packed with proteins to help restore a healthy-looking head of hair. They rejuvenate weak, brittle strands, whilst helping to minimise breakage and split ends. Win-win.

Loaded with plant actives and marine ingredients, such as algae and mimosa, the beloved Elemis Pro-Collagen Marine Cream SPF30 is a treat for mature skin types. 

Leaving a veil of essential moisture and sunscreen, it ensures skin feels calm and comfortable whilst protecting it from the sun.

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