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A beautician who started her career doing client's nails in her mum's kitchen is now running "Britain's girliest" multi-million pound business – from a giant pink warehouse, no less.
Annabel Maginnis, 30, became a social media star with more than 750,000 followers after her incredible nail art went viral.
The determined businesswoman started out ten years ago by booking appointments at her family home where her mum would hand out champagne to customers.
Since then, she has gone on to open a fairytale-like salon in Newcastle-under-Lyme, Staffordshire. This comes complete with pink and gold unicorns, flowers and feather-clad chandeliers.
Annabel has now expanded her empire as her lucrative business Glitterbels grows by purchasing an eye-catching 55,000 sq ft warehouse – painted bright pink.
The massive unit dominating the skyline in Tunstall, Stoke-on-Trent has led to some locals dubbing it an eyesore.
However, other residents and Annabel's customers say they love the colourful addition to the drab town centre and heralded Glitterbels as the "girliest business in Britain".
Self-taught entrepreneur Annabel started her business after undergoing just a two-day training course when she asked her nail technician to teach her.
She opened her salon, which comes complete with sparkly and glittery décor, back in 2018 before investing in the huge warehouse, which she has also painted in her favourite colour.
Mum-of-one Annabel said: "I started in my mum's kitchen after I asked my nail technician to train me because I really enjoyed getting my nails done.
"She would give out champagne to my clients but my husband Elliott encouraged me to open my own salon and we thought why not.
“We wanted create a business like no other, so the customer can feel comfortable and experience a salon like no other.
"We also wanted to give a visual for a customer which was exciting and inspirational."
Annabel said it took them around six months to plan, design and execute the warehouse, and four months to empty clean and design.
“We had some difficulties along the way, even trying to secure the building. Then, when Covid happened, we experienced some long delays," she said.
“Trying to schedule in works in such a short amount of time, has been hard. Now we are now the other end, we can enjoy the amazing new area we have created.
“The response has been amazing and it is so nice to see how we have inspired nail technicians; nails are always changing and it’s amazing to be a part of that.
"I never dreamed I'd get this far."
Glitterbels offers a range of high-quality acrylic powders, gel polishes and crystals for nail technicians.
Now they have opened the warehouse, Annabel and husband Elliot, 30, who helps run the business, have ambitions to take the business worldwide.
Annabel, of Newcastle-under-Lyme, added: “We see the business opening up into America and Australia too.
"We want to open bases up across those regions to help give customers the best possible product.
“And of course, all our potential new salons will be pink. Why? Because who doesn’t love pink."
Over the last decade, Annabel's impressive nail art has helped her attract almost 500,000 followers on Instagram and more than 175,000 on Facebook.
She said: "I started getting a following on Instagram about four years into my career. I did one of my best friend's nails where I covered them in crystals and her lips.
"I uploaded it to Instagram and I was really lucky because a big nail account started to share it and that's what started it all.
"Instagram is really important, it's what we use to promote the salon. Most of the people that come here come for the nail art and designs.
"We've had really nice feedback so far, everyone has said they love the unicorn the most.
"They say it's what they think the inside of my brain looks like."
Husband Elliot said: "Annabel first started doing make-up but she enjoyed getting her nails done and I said 'go for it'.
"The salons we set up before were nice but it was never exactly what Annabel wanted, so for this one I told her she could have whatever she wanted.
"She wanted the unicorn, the flowers and trees. She spray painted everything gold herself. It took six months for the renovation.
"She's always gone the extra mile for her customers and the warehouse was the next step which, of course, had to be pink.
"Some people think it's a bit much but the feedback has mostly been fantastic, it's certainly colourful and I'm still proud to pull on my pink t-shirt."
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