Inside the elite student service

Forget beans on toast! Woman quits her law degree to start a luxury STUDENT members’ club – offering Michelin star dining, personal shopping at Burberry and a virtual PA

  • Aileen Gilani, 26, has developed a luxury subscription service for students 
  • She noticed others with an interest in luxury whilst studying at Oxford Brookes
  • She invested around £20k into launching her business following her studies
  • The Luxury Student offers entry into members only clubs and lavish gifts 

A woman who quit her law degree to set up a luxury concierge and private members’ club for students has attracted more than 500 members paying up to £400 a month to enjoy the finer things in life.

The Luxury Student was founded by London-based Aileen Gilani, 26, and offers perks such as personal shopping experiences at Burberry, access to exclusive private members’ clubs and even a virtual person assistant. 

Aileen who comes from a privileged background and went to a private school before studying at Oxford Brookes University said that students from all backgrounds are welcome, with standard membership costing £50 a month.

‘There is no specific criteria, but you have to enjoy the luxury industry. Don’t bother joining if you don’t like the luxury vibe. It’s there to be enjoyed and to explore. But we also don’t want spoilt brats either,’ she told Femail. 

The Luxury Student which is open to students from all UK universities as well as to bloggers and influencers has three tiers of membership, starting with a £5 subscription that offers information on events and special offers.   

Aileen Gilani, 26, (pictured) launched The Luxury Student to offer lavish services to those with an interest in luxury

The Luxury Student VIP membership offers the opportunity to visit exclusive events and receive priority bookings at Quaglino (pictured)

VIP’s are also offered 1 Birthday Treatment from Salon64 (pictured) valued at £100

Standard members have access to perks such as a virtual PA service to help with everything from party planning to proof-reading essays; access to high-end nightclubs and a free Nespresso machine. 

A lesser-advertised platinum service costing £400-a-month is tailored to the individual student’s tastes and interests – whether that’s access to an exclusive gym or Michelin star dining. 

An estimated 80 per cent of The Luxury Student’s 500+ members are international students and bloggers. 

‘We’ve worked with a number of students who are undergrads, post grad, international, phd’s, even some recent graduates as well who have been eager to join,’ Aileen said. 

‘Now we have opened it up to bloggers and influencers. Partly because students are now also bloggers outside of uni hours.’

While studying at Oxford Brookes University, Aileen observed that many students had an interest in luxury living.

What does membership to The Luxury Student offer?

Content access: £5pcm

Exclusive information of partnerships and potential events and offers 

Luxury events: £20pcm 

  • Blogger Event and Workshops
  • Invitation to Sloane Street Fashion Designer Events
  • Invitation to Zegna, Sloane Street Private Ceremony Event
  • Invitation to Jimmy Choo Sloane Street Store Private Tour
  • Invitation to Ferragamo Private Client Events at Sloane Street Store
  • Personal Styling Appointments with luxury brands
  • Quaglino’s Mayfair Social
  • Drinks Invitation
  • Private Client Consultation (shopping experience) with Burberry Team​

VIP: £50pcm

  • Nespresso Machine and 1 Coffee Capsule Voucher from Nespresso​
  • Quaglino’s Membership  (priority booking for tables, complimentary drinks and invitation to exclusive events)
  • Private Client Consultation and Styling from Luxury Brands
  • Fashion Events and Luxury Brand Invitation
  • Birthday Treatment from Salon64​
  • Access to private members club, Alberts Club
  • Invitation to The Chess Club Events
  • Complimentary P.A service, and discount to follow
  • Complimentary access to Urbanologie App, unlimited access 
  • Complimentary service from Quintessentially Travel
  • Access to The London Guest List​
  • Surprise Monthly gifts including flowers, vouchers and bottles of alcohol

She recalled: I wasn’t a huge spender but I did feel like I wasn’t the “only” one who had this desire for luxury.

‘I felt like I, and others, had to keep it hush hush about it. Plus this impression that students are on a budget? I don’t think it’s concrete anymore.

‘I studied Hotel Management for four years. I did a placement at Marriott Grosvenor Square as Front Desk Receptionist, next to me was the Concierge Desk. So I guess that’s my inner inspiration, from that experience. 

‘I was at the bottom of the career chain, but I managed to figure out enough to make a business for myself, now I am at the top of the chain.’    

VIPS receive Complimentary service from Quintessentially Travel and a gift (pictured)

The entrepreneur was able to start The Luxury Student without any external funding after deciding to quit her studies to focus on her business full time.

She said: ‘I had put money aside to finish my law post grad which would have been around £20,000, so instead I chose to spend that on my business. 

However, it wasn’t all plain sailing as getting brands and other businesses involved was in some cases ‘super hard’. 

‘Some I thought would be easy, was actually more difficult to secure an agreement,’ Aileen said. ‘Others that I was very intimidated by were actually more forward thinking and open to collaborating with startups.

‘My first partnership was with Nespresso so as you can imagine it was a big deal for an entrepreneur to gain that level of respect and openness at such an early age.’ 

Second tier members are given the opportunity to visit private tours at Jimmy choo (pictured)

VIP’s also receive surprise monthly gifts, such as flowers and vouchers and bottles of alcohol

VIP’s also receive access to private members clubs including Alberts Club (pictured)

Aileen (pictured) revealed she was able to launch The Luxury Student using £20,000

Now Aileen is looking to the future and hopes that she can serve as an inspiration to other young entrepreneurs.  

‘The Luxury Student]is definitely my full time profession. My time and money goes back into the business,’ she said. 

As a young woman in this industry and in the heart of London, you have to be on it and focused. Plus making sure you enjoy the moment’. 

‘I secretly want to become a Dragons Den Judge, so maybe I will help the Juniors and Students to start there businesses.’ 

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