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Throughout October, A-listers have been sharing stripped-down selfies in honor of Breast Cancer Awareness Month.
The social media campaign comes on the heels of Kit Undergarments’ similarly star-studded initiative last year, which saw celebrities like Lisa Rinna and Selma Blair posing in pink underwear to spread awareness and raise research funds.
This time around, the brand teamed up with ThirdLove on a special “Kits to Kick Cancer” collection. During the month of October, the underwear labels are donating $10 to the Women’s Cancer Research Fund (WCRF) every time someone posts a photo in their ThirdLove x Kit underwear using #KitsToKickCancer and tagging @thirdlove and @kitundergarments.
The WCRF, part of The Breast Cancer Research Foundation, supports research, education and outreach aimed at developing more effective approaches to the early diagnosis, treatment, and prevention of women’s cancers.
With Kit Undergarments’ founders, Hollywood stylists Simone Harouche and Jamie Mizrahi, having dressed celebrities like Riley Keough and Katy Perry, many stars, including some of their clients, stepped up – and stripped down – for social media posts.
While Kate Hudson was the latest to share a snap, teaming her high-heeled boots with lace underwear, she’s far from the first star to show off her undergarments for this year’s campaign. Below, see all the celebrities who’ve joined the initiative so far.
The actress, 42, showed off her abs – and stretched her quads – in the 24/7 Classic T-Shirt Bra ($65) and Lace Back Cheeky panties ($28) in a shot shared on Tuesday.
Instead of underwear, the pop star slipped on a silky pair of pjs – the No Fuss Luxe Kit ($143) – in a photo posted by Kit Undergarments.
The “Zola” star, 32, went with a matching Adjustable Strap Wireless Bra ($42) and Comfort Stretch Thong ($15).
From “Pretty Little Liars” to pretty in pink: The actress, 25, opted for Third Love’s Form Seamless V-Neck Wireless Bra ($77).
Holt, 33, picked the same pale pink, wireless design.
The celebrity stylist, 50, opted for the Adjustable Strap Wireless Bra ($42) and Form Seamless Hipster ($14).
The “Vampire Diaries” star, 32, soaked up the sun in the Third Love x Kit T-Back Wireless Bra ($45) and Form Seamless Hipster ($14).
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