Love Island’s hidden fashion rules including banned clothing and wardrobe stylists

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After a year of being starved from fire pits, ‘I’ve got a text’, lots of cracking on and hot men walking around with their 10 packs on show, the hit ITV show Love Island is returning to our screens.

While we’re super excited to have something exciting to watch every night over summer, that's not the only reason we can’t wait.

We want to see what the Islanders are going to wear and what unexpected trends will come out of it. And, of course, they’ve managed to get fast fashion retailer ISAWITFIRST on board once again after replacing Missguided last year as their sponsor.

To celebrate the return of the show, we’ve got a few juicy secrets behind the style of the show’s contestants and you won’t believe some of them…

If you ever wondered how every Islander was so well dressed, well it's a little known fact that the contestants have consultations with stylists.

This starts weeks before the first show as the contestants figure out their sense of style before getting tailored a wardrobe from ISAWITFIRST.

The brand also drops off new clothes weekly to refresh their wardrobe based on their taste. After the first episode alone, the e-tailer revealed that they had a 2,400 per cent increase in visitors to the site.

Another little secret you may not know is the items that are banned from the show.

The contestants are allowed to bring in pretty much anything clothing wise, however, anything branded, even the slightest bit will be removed from their cases, so no Louis Vuitton tote bags, Hugo Boss polo necks and Nike trainers.

According to, the Islanders arrive with two suitcases of their own clothes but are only filmed dragging in one.

They are also given a clothing allowance to ensure their wardrobe is top notch ahead of the show.

One former Islander was even rumoured to have spent eight hours in a shopping centre the week before entering the villa.

Some would say this is a luxurious treat for the contestants – but it’s actually for a practical reason too, they’re all warned before packing their bags that clothes can get damaged during the challenges and to bear that in mind ahead of their Love Island stint.

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And straight from the voice overs mouth, Iain Stirling confirmed that the Islanders do indeed have a glam squad on call.

So if you thought they perfectly curled their hair and painted their face immaculately themselves then unfortunately you were very wrong.

We can’t wait to hear more Love Island gossip as the series begins.

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