Major Sneakers Exhibition Coming to London’s Design Museum

LONDON – A major exhibition about sneakers is coming to London’s Design Museum from April 30 to Oct. 24.

With lockdown rules set to be eased gradually from Mar. 8 in the U.K., the exhibition “Sneakers Unboxed: From Studio to Street” is to showcase classic models such as Converse Chuck Taylor, Puma Disc, Nike’s blue and yellow Waffle sneaker, and Reebok’s Instapump Fury.

Rare pairs from Michael Jordan, Run-DMC, Supreme, and Kanye West, and recent fashion collaborations from A-Cold-Wall by Samuel Ross, Craig Green, Sacai and Martine Rose will also be on display, alongside visuals and graphic work from Jamel Shabazz, Grace Ladoja, Simon Wheatley and Reuben Dangoor.

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Adidas FutureCraft.Strung shoe-making robot. Courtesy

Resale platform StockX is the lead sponsor of the event. It will showcase three dynamic audio-enhanced data visualizations that illustrate different growth areas including the evolution of StockX, the explosion of female sneakers, and how sneakers designs have transformed over time.

Derek Morrison, the company’s senior director of Europe, said “sneakers make us feel connected to brands, people and cultural moments and they serve as a means of self-expression, whether you’re a collector or wearing them right out of the box.

“They also have the power to unlock economic opportunity, and we have a vibrant community of sellers ranging from students funding their education to sophisticated businesses selling thousands of pairs daily. The love for sneakers transcends age, gender, and location, and no matter your background, you probably have a connection, memory, or story about your favorite pair,” he added.

Main visual of the exhibition Sneakers Unboxed: From Studio to Street from Apr. 30 at London’s Design Museum. Courtesy

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