Marks & Spencer launches very special range to support Baby Loss Awareness Week as buyer for the high street store designs T-shirts and a candle for heartfelt tribute

The awareness week runs yearly with many parents who’ve lost babies turning to social media to ‘light’ a virtual candle in memory of lost little ones.

As one in four known pregnancies end in miscarriage it is something that happens sadly too often.

And now M&S has released a really special range in honour of the week.

It’s designed by one of the shop’s buyers, Amy Mott, and each of the small collection has the logo of a small red heart inside a bigger one.

A tee, costing £9.50, comes in pink and white with the simple message “everlasting” written in calligraphy.

What is Baby Loss Awareness Week?

It’s been running for 16 years and is a collaboration between 16 UK charities.

“The death of a baby is not a rare event. It can happen to anyone,” said Baby Loss Awareness Week on its website.

“Every year, thousands of people in the UK are affected by the death of a baby or experience pregnancy loss.

“A collaboration between more than 60 charities across the UK, Baby Loss Awareness Week is held from 9 to 15 October to raise awareness about the key issues affecting those who have experienced pregnancy loss or baby death in the UK.

“Throughout the week bereaved parents, their families and friends, unite with each other and others across the world to commemorate the lives of babies who died during pregnancy, at or soon after birth and in infancy.

“Now in its 16th year, Baby Loss Awareness Week calls for tangible improvements in research, care and policy around bereavement support and highlights bereavement support and services available for anyone affected by the death of a baby at any stage.”

A candle, costing £6, has the same message.

The products aren’t yet available to buy but will be from September 29 – but you can only get them online.

Meanwhile, the shop will be donating £15,000 to Baby Loss Awareness Week.

People who buy the candles can light them post them on social media with the hashtag #Waveoflight to remember babies who passed away too soon.








A heartbroken mum who delivered a stillborn baby released poignant photographs of him – and told how it has helped her heal.

Meanwhile, one woman told how distressing it was to deliver her child, knowing he had died in her womb.

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