Model Iskra Lawrence’s mother, 52, poses in swimwear

She gets it from her mama! Model Iskra Lawrence’s mother, 52, poses in swimwear for her first ever UK shoot – to prove there’s nothing ‘dowdy’ about being middle-aged

  • EXCLUSIVE: Wilma Lawrence, 52, from Wolverhampton is new face of JD Williams swimwear
  • Her daughter Iskra, 27, has forged successful career as a model 
  • Mother wants to see more ‘sassy’ fashion for women in their 50s and beyond
  • Said she’s very proud of daughter Iskra being a role model for women  

Her daughter has won legions of fans as a model, and now Iskra Lawrence’s mother is proving that body confidence runs in the family with her first every UK photoshoot. 

Wilma Lawrence, 52, from Wolverhampton, is the new face of online retailer JD Williams’ latest swimwear campaign, which sees her show off her fabulous size 12  figure in a range of colourful bathing suits.

While Iskra flies the flag for curvy women, Wilma is hoping her own burgeoning modelling career will help her act as a voice for the over 45s.  

‘We’re no longer all portrayed as dowdy, boring “middle-aged” women,’ she explained. 

‘We can have fashion that’s colourful, fun, classy and sassy. It’s now much more acceptable for a woman in her 40s, 50s and 60s to look just as good and feel just as good, as her younger counterparts. 

Naturally Wilma is extremely proud of her US-based daughter Iskra, 27, who has forged a successful career as a body-positive advocate and model after being dropped from her first agency for being ‘too big’.

‘Brands are now listening to people with a voice on social media, and starting to make fashion more inclusive for all women regardless of their size or body type,’ she said.

Wilma Lawrence, 52, from Wolverhampton, is the new face of online retailer JD Williams’ latest swimwear campaign

Iskra, 27, who is now based mostly in the US was dropped from her first modelling agency for being too big 

Wilma said that she’s insecure over not having a flat tummy, but wouldn’t let anything stop her from embracing the chance to model 

‘I could not be prouder of my daughter for being a role model to girls and women encouraging them to own, accept and love their real selves.’

‘I really admire Helen Mirren,72, for her quirky yet classy fashion sense and Jane Fonda is an incredible style and health icon, who looks just amazing at 80.’

Wilma admitted that her biggest insecurity is not having a flat tummy, but it didn’t let it stop her embracing the chance to model for the brand.   

‘To have an opportunity like this is just amazing; women my age need to see campaigns that show relatable images of women who look just like them,’ she said. 

Iskra and her mother are going on an all-girls holiday to the Maldives with women from their 20s to their seventies 

Wilma is hoping to become a body confidence advocate for older women, following in her daughter’s footsteps 

‘As women, we should empower and inspire each other – and appreciate that we’re all imperfectly perfect! 

Young at heart Wilma revealed she’ll be putting her newfound confidence in swimwear to good use when she goes on her first all girls holiday to the Maldives soon.  

‘It will be a mix of ages from women in their twenties up to their seventies. It’s with my daughter and six friends to the Maldives. 

‘It’s all about enjoying spending time together and creating wonderful memories.’

The glamorous 52-year-old proudly showed off her size 12 figure in a range of colourful swimwear

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