Models including a burns survivor and a woman with albinism pose for Missguided’s powerful new campaign to celebrate diversity
- #InYourOwnSkin campaign features Maya Spencer Berkeley and Joanne Dion
- Maya has the rare skin blistering condition Epidermolysis bullosa
- Campaign also featured woman injured in a house fire when she was 17
- Is the latest of the brand’s campaign to promote body positivity and diversity
Missguided has launched a powerful new campaign featuring models with skin conditions and scarring to celebrate what the fashion industry perceives as ‘flaws’.
The fashion giant’s new #InYourOwnSkin campaign features models such as Londoner Maya Spencer-Berkeley, whose skin is so fragile it constantly blisters – due to the condition Epidermolysis bullosa.
Also featured are plus size model with albinism Joanne Dion and Brazilian model and designer Mariana Mendes, 24, who has a large birthmark on her face.
The campaign is part of an ongoing effort by the brand to show women as ‘real and authentic’.
Missguided’s new #InYourOwnSkin campaign features models with skin conditions and scarring to break down boundaries in the fashion industry
Maya Spencer-Berkeley has skin is so fragile it constantly blisters due to the condition Epidermolysis bullosa
‘I think we are on the way to empowering women a lot more than we used to,’ Maya said of her role in the campaign.
‘Showing REAL women and not giving everyone the idea that there is just one way to be.’
Her campaign co-star Isabella Fernandes has scarring across her right arm and back after being injured in a house fire when she was 17.
She hopes to normalise disabilties and disfigurements through her modelling work, which she’s undertaking at the same time as studying at university.
Brazilian model Mariana, 24, was born with a large birthmark on her face and champions body positivity on social media after learning to love the way she looks
sabella Fernandes has scarring across her right arm and back after being injured in a house fire when she was 17
Plus size model Joanne, who has albinism, wants to break down boundaries and raise awareness of the disorder
‘Beauty is the feeling of self-confidence, if you feel beautiful and feel good,’ she said.
Plus size model Joanne, who has albinism, is also on a mission to break down boundaries while raising awareness of the disorder.
‘My role in life is not to be accepted by society. I live fearlessly and I am unapologetically me,’ she explained.
Beth, a university student with psoriasis is making her modelling debut in the campaign after being spotted on the street in Manchester.
Making her modelling debut after being spotted in the street is Beth, who suffers from psoriasis
Freelance model Polly, who loves to champion the importance of being kind to one another
‘Beauty to me is about what’s inside, personality, happiness, love and acceptance,’ she said.
She joins freelance model Polly, who loves to champion the importance of being kind to one another and women supporting each other.
‘Body positivity means being 100 per cent comfortable in yourself, it’s not just the outside but also the inside. I think it’s becoming a huge movement and I think it’s really positive,’ she said.
The campaign is part of an ongoing effort by the brand to show women as ‘real and authentic’
In November 2017, Missguided became one of the first to refuse to airbrush out stretch marks on models appearing on its website.
Since it was launched in Manchester in 2009 by Nitin Passi, Missguided has seen incredible growth.
Sales exceed £200M a year and it has now expanded into the US, Australia, France and Germany.
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