A mum-of-six who joined TikTok three months ago has already racked up millions of views and 145,000 followers.
Claire Barratt, 40, says that people are often shocked by her age and has had to post a photo of her driving licence to prove it.
The former PCSO and detention officer, who lives in Hull with her kids and husband Jon, shares videos about looking and feeling younger than she really is.
Despite having six kids, with the youngest being 15 months old, the mum is also running her own business, Claireabella.
She said: “When I go viral people say I am caked in make-up and I will be. But in the same breath the video I made two days earlier I will have had no make-up on and will have just gotten out of bed in my dressing gown."
She continued: "There is always a way for me to hit back at the critics. People say I only look 40 because of the make-up but I am comfortable in my own skin. I'm not bothered whether I look 40 or not.
"I am not on TikTok to say I am 40 look at me. I am here to have fun and say you can do it too. Don't be hindered by other people's judgement.”
In one of Claire’s last videos, which was captioned “you don’t look old enough to have a 21-year-old son”, garnered almost 3,000 comments.
One fan wrote: "I mean if you're 45 then you look 23 compared to my mum who's 43."
Another added: "Honestly you look so young I thought you were my age and I'm 24."
While a third said: "You literally look 20, spill the secret sis."
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Claire says she wants her videos to inspire mums to live life to the full and believes parents often lose themselves while bringing up children.
The social media sensation, who worked for Humberside Police for seven years, is the CEO of Claireabella which she founded in 2010 after a £30 loan from her mum.
Her personalised bags have since been worn by celebs like Amy Childs, Michelle Keegan and Denise Van Outen.
It was her staff at Claireabella who encouraged her to join TikTok for almost a year before she re-downloaded the app last December.
Claire explained: “I was reluctant because my kids were on it I didn't have a clue what I was doing.
"Thankfully the kids gave me lessons and I posted a video of me with baby porridge down my top saying I was 40 and didn't know why I was here and the reaction was instant."
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She admits that her kids – her biological ones Tom, 21, Bailey, 16, Amelia, 15 and Carter, 15 months and her step daughter Ellie, 16 and Charlotte, 14 – often cringe at her content.
The mum joked: “My kids don't want to be in my videos and rightfully so I am there mum. They are a bit flabbergasted with how it has taken off.
"But they are really supportive and proud I think. I have told them that if there is anything they are uncomfortable with me posting to come to me.
"My eldest Tom thinks it is brilliant and he keeps messaging me saying 'mum ignore the haters they are just salty' and he thinks I could have a million followers by the end of the year. That is my ultimate goal."
She says that on some days she feels older than 21 but the character on TikTok closely resembles the real her.
Claire added: “Whenever I'm sat with celebs or at parents evening with another mum I am the same with everybody.
"I am very open and to me creating those videos is very easy. I can be in full glam make-up or have none at all. I really don't care.
"Parents should make time for themselves because it is easy to forget who the person was before they became a parent. My message is to have fun and not to lose who you are."
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