Parents say Aptamil packs have SHRUNK – but the price is the same

‘Time to switch brands!’ Eagle-eyed parents accuse Aptamil of SHRINKING the size of its formula milk by 100g – while keeping the price the same

  • Parents claim the breastmilk replacement has shrunk from 900g to 800g
  • But they say the price has stayed the same at most stores at about £11  
  • One mother said the new formula also contains ‘more salt’ and ‘less calcium’ 

Angry parents have accused one of the UK’s leading formula milk brands of ‘sneakily’ reducing the size of one of its products while keeping the price the same.  

Parents claim the size of its Aptamil First Infant, a breastmilk replacement that is suitable from birth onwards, has been reduced from 900g to 800g.

However they say the price has stayed the same, at around £11 per tub.   

Customers at first assumed the amount in each box was the same because there was only a small difference to the packaging.

Eagle-eye shoppers have noticed that the size of Aptamil First Infant packs have shrunk from 900g to 800g but the price has stayed about the same

The packaging has only subtly changed but Aptamil’s First Infant formula has shrunk by 900g while remaining the same price

But eagle-eyed Jessica Sewell, from Derby, wrote on social media after paying £11 for both the old and new packs: ‘All new parents be aware – Aptamil have included a leaflet in their packaging to say their formula is changing.

‘Nowhere on this does it say they are reducing the size of the carton by 100g.

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‘The price has stayed the same (of course!) and there is no visible way to see the difference as the packaging size has stayed the same.’ 

She added: ‘As a new mum who has been forced to give up breastfeeding due to health reasons I feel am now being penalised to feed our child.

Jessica Sewell took to Facebook to complain about the changes

Ellie Hood was another mother who was furious that the formula has changed and the pack size has shrunk but the price has stayed the same

‘A 100g drop in contents should reduce the price from £11 to £9.78 – that means Aptamil are making an extra £1.22 off us new parents every time we buy a box of milk in addition to the profits already being made. Time to switch brands!’

Mother-of-three Ellie Hood, 27, from Berkshire, also complained on the Aptamil Facebook page on Monday about the change. 

The new 800g pack was just 15p cheaper at £10.85 than the old £11 900g pack was when she went shopping at her local Tesco in Newbury. 

She also said the new formula contained ‘more salt’ and ‘less calcium’. 

She said: ‘Just purchased more milk for little girl and noticed new packaging, knew about this due to leaflet explaining new formulation but did not explain it would be going from 900g to 800g for same cost.

‘On comparison the new formula has more salt and sodium?! And less calcium?! Praying my little girl doesn’t have any adverse effects from the changeover as she already took a while to settle with formula as it is.’

Phyllis Bushell was another parent who took to Facebook to complain of the change

Phyllis Bushell wrote: ‘Are you going to answer any of your posts about your change of volume in your tubs…and also the change of ingredients?

‘I have a one-year-old who thankfully rarely needs formula now. I’m due a baby in August. Looks like I might have to change brands!’

And Izzy Bunton from ChIppenham, Wiltshire said: ‘Not happy with this new milk at all. If it’s not bad enough that there is less in and still costs the same, my baby boy struggled to drink his last bottle and the milk just didn’t look right.’

Danone UK, which makes Aptamil, issued a small leaflet in their old 900g tubs to inform customers about their new recipe change.

The leaflet states: ‘Our team of scientists have developed a patented formulation with our blend of ingredients and our unique process.

‘The formula will change on Aptamil First Infant milk powder. The pack design for Aptamil First Infant milk will also be changing with a different staging colour.’ 

A spokesman for Danone UK said: ‘We are sorry to hear that some parents are not happy about the changes we have made. We have launched our most innovative formula in 15 years and have invested significantly in research and equipment whilst also facing additional ingredient costs. 

‘Rather than increase the price we took the decision to maintain the price per pack but standardise the size to 800g (from 900g).

‘There are some small changes to the level of some nutrients such as calcium, potassium and sodium but they are very minor in nutritional terms. Our new formula is fully compliant with all EU and UK Regulations which are designed to ensure that formula are safe and meet the nutritional requirements for healthy babies.’ 

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