Princess Beatrice attended the launch of the Beulah store in London on Wednesday evening
The 29-year-old royal looked her stylish best in a navy silk dress with floral embroidered detail.
She stuck to understated accessories in the form of a chic black suede Mary Jane and a studded leather clutch.
She wore her signature auburn tresses in a sleek straight style with a side parting as she posed for photos at the event.
Also in attendance was Lady Gabriella Windsor who was yesterday revealed to be one of the young royals snubbed from the royal wedding list according to reports.
The daughter of the Queen’s cousin, Prince Michael of Kent beamed for the camera as she caught up with old pals at the event.
She joined Beulah co-founders Lavinia Brennan and Lady Natasha Rufus Isaacs at the society event.
She joined Beulah co-founders Lavinia Brennan and Lady Natasha Rufus Isaacs at the society event. Pictured l-r: Lavinia, Natalie Pinkham, Beatrice and Lady Natasha
The 29-year-old royal looked her stylish best in a navy silk dress with floral embroidered detail
Beulah London Prema Embroidered Shift Dress
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Princess Beatrice was a special guest at the Beulah London launch party and she of course wore a dress by the label to the event.
Her navy shirt was covered in a floral embroidery and it featured a ruffled bodice and a lace trim along the cuffs. The princess teamed her frock with some pointy toe pumps and completed the look with an embellished clutch bag.
If you've got an upscale event on the horizon, take a cue from Princess Beatrice and rock a classic shift with a modern twist.
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Millie Mackintosh Embroidered Ruffle Dress at Asos (now reduced to $79)
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Vilshenko Adeline floral embroidered dress at Matches Fashion
The daughter of the Queen’s cousin, Prince Michael of Kent beamed for the camera as she caught up with old pals at the event
The designer duo have won a host of high profile fans including of course the Duchess of Cambridge and Pippa Matthews.
Pippa wore a purple dress by Beulah for the launch of her book Celebrate, and Kate has boosted the brand’s visibility by wearing their dresses on numerous high-profile occasions.
The Duchess enjoys a personal connection to the brand as co-founder Lady Natasha is married to Kate’s ex-boyfriend Rupert Finch.
The Duchess in a £565 red silk maxi dress by Beulah at a fundraising gala evening in aid of the Child Bereavement Charity at St James’s Palace in October 2011
In 2009, Natasha and her childhood friend Lavinia Brennan travelled to India for a stint teaching needlework and English to victims of sex trafficking.
Natasha, who has a history of art degree from Oxford Brookes University, spent two months at a workshop teaching vulnerable girls who had been rescued from brothels and slums.
It was there that Beulah London was conceived. Natasha and Lavinia’s idea was to create an ethical fashion label that would pay a living wage to rescued women and save them from the economic necessity of returning to the streets.
The brand launched a range of wedding gowns in 2017 after the duo designed a dress for Natalie Pinkham’s nuptials.
Now, in addition to the Middleton sisters, Beulah London’s client list includes models Kate Moss and Tolula Adeyemi, singer Natasha Bedingfield, presenter Tess Daly and Hollywood stars Sienna Miller and Demi Moore.
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