Shoppers mock Pretty Little Thing for selling high-vis jacket for £45

The Height of (Vis) Fashion: Shoppers mock Pretty Little Thing for selling fluorescent safety jacket for £45… but would YOU buy one?

  • Online retailer’s Neon Yellow High Vis Coat is described as ‘seriously cool’
  • Jacket is available in small, medium and large and is a trending item on the site  
  • However, many social media users have been left unimpressed by the item

Shoppers have mocked online retailer Pretty Little Thing for selling a high-vis jacket for £45.

The British brand’s Neon Yellow High Vis Coat is described online as being ‘seriously cool’  and a ‘statement jacket for festival season’.

However, many social media users have been left unconvinced, with one questioning: ‘That has got to be a joke?’

Shoppers have mocked online retailer Pretty Little Thing for selling a yellow high-vis jacket (pictured above) for £45 

Many social media users have been left unimpressed (above), suggesting the brand was taking the festival look ‘way too far’ 

Describing the jacket to customers, Pretty Little Thing says on its website: ‘Girl, get ready to get noticed in this seriously cool high vis coat. 

‘Featuring a florescent yellow high vis material with reflective panels, hood and oversized fit. 


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‘We LOVE this statement jacket for festival season teamed over grey cycling shorts and add reflective boots to complete this eccentric look.’ 

The yellow jacket is available in small, medium, and large, and is currently a trending item on the website.  

The brand’s Neon Yellow High Vis Coat (above) is described online as being ‘seriously cool’ and a ‘statement jacket for festival season’ 

On the Pretty Little Thing website, a model (above) is wearing the hi-vis jacket with silver cycling shorts and white stiletto boots 

Shoppers have been left amused (top) by the jacket on sale, while others admitted they have long been a fan of the high-vis trend (bottom) 

But not everyone is convinced by the jacket, suggesting that it is a step too far when it comes to the neon trend. A typical hi-vis jacket can be purchased for around £20.

One Twitter user wrote: ‘Yeah the only time I’m buying a £45 jacket from pretty little thing  is if when I put it on I can instantly build a yard from scratch… what were they thinking this is not a look’.

Another added: ‘Pretty Little Thing selling high vis coats… what is going on??’ 

However, others said they have long been a fan of the hi-vis trend, with one commenting: ‘Everyone made fun of me for wanting a high vis jacket at the start of the year but LOOKS WHOS A FASHION ICON NOW.’ 

The controversy over the high-vis jacket comes after Pretty Little Thing caused a stir with a £22 dress consisting of half a bikini top and one long sleeve. 

One follower labelled it an ‘unflattering mess’, while another joked that the model looked like she was going ‘clubbing and swimming all at once’. 

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