Every year, women pay about $1,351 more than men do for necessities like razors and dry cleaning. It’s called the pink tax, a sneaky and antiquated practice of marking up products sold to women by an average of seven percent.
While seven percent isn’t a huge amount, it’s frustrating considering that most women still earn 80 cents for every dollar a man makes.
S U N D A Y ❤️ chilling all day today after making my bed with this gorgeous new blush bedding from @snowehome ———————————- To combat Pink Tax, the 7% mark up on products marketed to women, @snowehome is lowering the price of this pink bedding for the launch ? Swipe up in my stories for more info #StartWithSnowe #EatItPinkTax
To combat this, the online home goods store, Snowe, decided to launch their new blush bedding collection with a reverse pink tax. Instead of being marked up, their collection of sheets, pillow cases and duvets in a subtle shade of pink are marked down seven percent.
This makes their full sheet set cost $174.84 instead of $188, a queen-size duvet $184.14 rather than $198, and a pair of pillowcases $53.94 vs. $58.
SHOP NOW Snowe Blush Sheet Set, $174.84
“Some of my favorite new companies are led by incredible women. Women who, like me, have been paying that extra 7 percent on everything from office supplies to button-downs,” Rachel Cohen, co-founder and co-CEO of Snowe, said in a statement. “When we think about our customers, we know we don’t want to fail them in that same way. And when we’re working together—with forward-thinking men as well!—we can create a new culture of treating shoppers with respect and equality.”
? pink makes me feel d r e a m y. it makes me feel powerful. alluring. and in various ways it represents my duality of being both soft and strong. ? — but you know what’s quite annoying: the pink tax aka the 7% markup on goods + services marketed to women. that 7% ends up adding an extra $1,351 to women's yearly spend; especially egregious considering women ~ particularly women of color ~ make a percentage of what men do. smh. you know what makes me happy: brands that actually care enough to do something about it. i was SO elated to hear that @SNOWEhome wanted to partner with me for the launch of their new collection: Blush. this was in alignment with my values for a few reasons. 1. i absolutely love blush tones. ? 2. the material is sateen, which is their softest material + trust me, it feels and looks like heaven. #pinkmatter 3. more importantly, instead of marking up the price for this gorgeous collection by 7% , they are offering a limited edition discount, which LOWERS the price by 7%. this is the perfect time to re-up on new bedding. #linkintheirbio also, as a bonus: the blush tone compliments the abstract color piece i painted for my bedroom. y’all know how i feel about aesthetics lol — i’m in love! ✨ image shot by my love: @sunofjerald thank you, @snowehome. #EatItPinkTax #startwithsnowe #homedecor #vsco #bedding #pinktax #blush #interior #vsco
Like their other sheet colors, the new blush collection ranges in size from full to California king and is available in both percale and sateen cotton. If you love crisp hotel sheets, you’ll probably prefer the percale, which is made in Italy from 500-thread count Egyptian cotton. Want something cozier? The sateen sheets are made in Portugal from 400-thread count long staple cotton and have a soft and supple finish.
Or just go ahead and get both! They’re cheaper than the plain white ones, anyway.
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