‘Southern Charm’ star Naomie Olindo sued for fraud over L’Abeye fashion brand

Naomie Olindo’s former business partner is suing the “Southern Charm” star for fraud and breach of contract after she was allegedly ousted from their fashion company, L’Abeye.

In the complaint exclusively obtained by Page Six, Virginia “Ginny” Cox claims Olindo, 30, used deceptive tactics in order to maintain control of the business, misappropriate funds and even keep her from landing a new job after they parted ways.

The former retail store manager and buyer — who filed the lawsuit in Charleston, S.C., on Sept. 19 — says the reality star approached her to come on board this joint venture as a co-owner with 50 percent stake in early 2018 because of her background in fashion.

At the onset of the apparel brand, Cox and Olindo traveled throughout Los Angeles to meet with vendors, worked together create a logo, a website and help promote the company.

Prior to the launch of the business in June 2018, Olindo secured a $50,000 loan from her father to provide startup capital, but Cox claims the Bravolebrity used this as reason to withhold profits from her moving forward.

According to Cox, Olindo also hired attorney Brian Collie at the firm Buxton & Collie and allegedly had him set up L’Abeye as a “sole member limited liability company,” in which “she was the sole member and owner.”

“Plaintiff had no knowledge of this false representation made to Collie,” the lawsuit states, adding that the failure to include Cox as member in the LLC “effectively and intentionally” deprived her of “her legitimate interests in the business.”

Cox claims she had spent hundred of hours helping to build the brand and that both of the women had agreed that they were co-owners. The Fashion Merchandising degree-holder also states, per the suit, that Olindo mentioned they were business partners in several podcasts and media interviews.

In the complaint, Cox also calls out how her work ethic was allegedly much stronger than Olindo’s.

“From the initial launch of the business in early 2018 until May 19, 2022, Plaintiff
worked nearly every day to ensure the success of L’Abeye,” her attorneys argue.

By comparison, the lawsuit adds that Olindo allegedly “took frequent vacations and failed to assist with the operations of L’Abeye for weeks at a time.”

Despite the fashion brand becoming “very successful and profitable” by generating “significant gross revenue and substantial profit,” Cox claims she was not paid the dues she was owed and the appropriate salary they allegedly agreed upon.

“Because Olindo was controlling the bank account, Plaintiff was unaware of the
amount of funds that Olindo was misappropriating,” the lawsuit claims.

Cox also alleges, per her attorneys, that at times the TV star would “mention” to her that the “account funds were low,” which appeared to be disproportionate to the revenue and profit that was being made.

Following contentious conversations about the company’s accounting, Olindo allegedly “excluded” Cox “from any information about the finances.”

According to the lawsuit, Olindo allegedly “terminated” Cox illegally on May 19, 2022 and restricted her access from the company’s technology and assets.

The disgruntled fashion buyer also claims her former business partner “urged” new prospective employers “not to hire” her after they stopped working together.


Olindo, seen here modeling for L’Abeye, allegedly forced Cox out of the business.

shoplabeye/Instagram


Olindo, seen here modeling for L’Abeye, allegedly forced Cox out of the business.

shoplabeye/Instagram

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