Sussex's superb style! Meghan is named as 2019's most powerful dresser

Style Queen! Meghan Markle is named as 2019’s most powerful dresser, overtaking Kylie Jenner and Cardi B – and is the ONLY royal in the top 10

  • Lyst has released its list of most powerful fashion influencers of 2019
  • Fashion platform analysed sales and media coverage to reveal this year’s trends
  • Meghan Markle has come first, followed by Timothee Chalamet and Zendaya 
  • Kate hasn’t appeared in the top ten since 2017, this year she ranked 11th place

The Duchess of Sussex has climbed the ranks of the Lyst Index to be named as this year’s most influential dresser, replacing make-up mogul Kylie Jenner.

The annual fashion report which analyses data collected throughout the year to reveal the biggest trends, revealed that Meghan, 38, has sparked a 216 per cent increase in searches for similar items to those that she has worn.

The mother-of-one who was ranked third last year, has climbed ahead of the Kardashian-Jenner clan to take the top spot. Kylie ranked as seventh this year meanwhile Kim Kardashian joined Meghan’s sister-in-law Kate, in failing to make the top ten. 

Global fashion search platform Lyst collated data including sales, page views, global media coverage and social media mentions to generate findings on this year’s biggest trends – from Meghan’s outfits worn across Africa to Lizzo’s MTV VMA style. 

The Duchess of Sussex, pictured wearing a Banana Republic trench dress in South Africa, has been named the most influential dresser of 2019 on Lyst’s annual Fashion Report

Meghan recycled the fitted green wool dress by P.A.R.O.S.H. she wore for her engagement interview and a Sentaler coat she wore for her first Christmas at Sandringham to attend the WellChild Awards in October 

The Duchess wearing pieces from her SmartWorks fashion collection on the day of its launch at John Lewis, Oxford Street in September 2019 

Stars of the music industry dominate the list, as the Duchess of Sussex is the only royal to feature in the top ten. 

Cardi B who ranked in fourth place last year has slipped to fifth as seventeen-year-old singer Billie Eilish joins the list.

Elsewhere, red carpet looks from the Oscars and Grammy Awards are ranked as the styles that spiked sales.

The Duchess of Cambridge who ranked fifth in Lyst’s Fashion Report 2017, slipped to 11th place in this year’s list of fashion influencers.  

1. The Duchess of Sussex

Meghan, 38, (pictured centre) sparked searches for a skirt by J Crew, after posing for photos in the piece while visiting a group of women in South Africa 

The Duchess of Sussex, 38, who showcased her knowledge of fashion by guest-editing British Vogue’s September issue, had the most impact on the industry this year.

The Duchess of Cambridge (pictured right with Prince William) ranked 11th place this year

The five different shirt dresses that she wore on the royal tour of South Africa, boosted searches for the style by 45 per cent over a month. Meanwhile the Club Monaco dress that she teamed with navy heels while meeting Archbishop Desmond Tutu, sold out in less than 24 hours.

The Royal also boosted sales for J Crew, after she teamed a striped skirt with a black top for an engagement in Cape Town.

The Meghan effect has become a common phenomena with some social media users dedicating their platform to advising on recreating her looks and finding budget versions of items in her wardrobe. 

Meanwhile, her sister-in-law Kate, 37, achieved just 11th place in this year rankings after last listing in the top ten in 2017. 

2. Timothee Chalamet

Timothée Chalamet, 23, (pictured) caught the attention of many with his embellished black bib by Louis Vuitton at the Golden Globe Awards

US actor Timothée Chalamet, is the most influential man in fashion after demonstrating his experiment style at a range of red carpet events including the Golden Gloves.

The 23-year-old who rarely uses a stylist, stepped out in an embellished Louis Vuitton bib that caused his all-black look to stand out. Having made a name for himself in box office hit Interstellar, Timothée  also captured the attention of many when he chose to wear a sequin hoodie to the UK premiere of The King.

According to Lyst, his look sparked a 192 per cent rise in searches for men’s hoodies, and searches for Haider Ackermann spiked 806 per cent the week he wore one of the brand’s suit.

3. Zendaya

Zendaya (pictured) boosted searches for Vera Wang after stepping out in a green gown at this year’s Emmy Awards

Despite not appearing in the top twenty last year, Zendaya has impressively been ranked the third most influential person in fashion 2019.

The US actress, 23, who made a bold appearance at the Met Gala in a light-up Cinderella gown by Tommy Hilfiger paired with a carriage-shaped bag and glass slippers, sparked millions of searches on Instagram.

Zendaya’s iconic look saw the brand receive a 54 per cent increase in searches. She also boosted the attention given to Vera Wang after wearing a striking green dress to the Emmy Awards in September.

According to the annual fashion report, the appearance spiked searches by 33 per cent.     

4. Billie Eilish

Billie Eilish (pictured) wore neon green throughout summer, there was then a 69 per cent spike in people searching for the colour

Stealing the fourth spot from Cardi B, US-singer Billie Eilish has become the fourth most powerful dresser across the globe.

The 17-year-old who boasts over 40 million followers on Instagram is known for her attention-grabbing style.

She single-highhandedly increased interest in wearing neon green after wearing the colour throughout summer, as searches rose by 69 per cent.

Billie also got trend followers desiring BBCICECREAM, as searches spiked 211 per cent within days of her tagging the brand on Instagram. 

5. Cardi B

Cardi B (pictured) has slipped one place in the rankings, but her gown by Mugler worn at the Grammy Awards became one of the most mentioned fashion items this year

US reality star turned rapper Cardi B, who has frequently made headlines for her sense of style spiked searches for Mugler after wearing a vintage gown by the French brand to the Grammy Awards. 

The 27-year-old also impacted Fashion Week in September, when her outfits by Chanel, Thom Browne and Richard Quinn were amongst the most talked about online that week. 

Aside from wearing luxury designers, Cardi B has also sparked momentum in the fashion industry by collaborating with online retailer FashionNova.

6. Lisa, Blackpink

Lisa (pictured) from Blackpink, boosted sales of Celine’s Triomphe bag after wearing the accessory on numerous occasions this year

Fans of K-Pop have made Lisa from Blackpink the most influential star in South Korea, as she now boasts over 27 million Instagram followers.

The girl group member boosted sales of Celine’s Triomphe bag by 66 per cent after she spotted wearing it in a series of photos throughout the year.

During Paris Fashion Week, Lisa teamed the accessory with a navy jacket and jeans for a casual appearance – complete with natural make-up.

7. Kylie Jenner  

Kylie Jenner (pictured) is no longer the most influential woman in fashion, however this year she sparked searches for floral milkmaid dresses by 66 per cent

Kylie Jenner (pictured) sparked debate over wedding guest dress codes after wearing this gold dress 

Despite no longer being the number one fashion influencer, Kylie Jenner continued to attract global interest in her wardrobe throughout 2019. 

The reality star spiked searches for floral milkmaid dresses by 66 per cent after she wore the style in August during her birthday celebrations.

Kylie, 22, paired the look with white slides and pearl embellished sunglasses for an effortlessly feminine look/

She also broke wedding guest rules when her daring gold dress worn to Justin Bieber and Hailey Baldwin’s wedding attracted more searches than the bride.    

The billionaire has had a busy year including a make-up collaboration with French luxury brand Balmain in addition to working with Adidas. 

8. Lizzo

Lizzo (pictured with Lil Nas X) stepped out in an 80s lilac off-the shoulder prom dress at this year’s MTV VMA

US-singer Lizzo has drastically gained popularity for her music in recent years along with demand for her signature leotards, with searches rising 28 per cent year on year.

The 31-year-old whose hits include Truth Hurts and Juice, has often made headlines for her outfits worn for TV performances.

She stunned at the MTV VMA with an 80s lilac off-the-shoulder prom dress paired with silver accessories and glitzy heels.

According to Lyst, Lizzo’s style has been attracting attention since September. 

9. Harry Styles

Harry Styles (pictured) sparked a frenzy for blue suits after being spotted wearing the vibrant style in New York

Harry Styles boasts almost 25 million followers on Instagram, as many flock to steal his style.

The 25-year-old, from Worcestershire, sparked searches for men’s single earrings by 28 per cent from May, after he was spotted wearing the accessory to the Met Gala.

The singer who is known for experimenting with fashion, also increased interest in blue suits earlier this year after he was seen wearing a vibrant style in New York.   

10. Billy Porter 

Billy Porter (pictured) became the top story online, when he stepped out in a custom tuxedo-gown by Christian Siriano at the Oscars

Breaking conventions, Billy Porter became the most talked-about red carpet moment of the year when he wore a custom tuxedo-gown by Christian Siriano to the Oscars.

The US-actor boosted searches for the designer by 101 per cent in 24 hours. 

His theatrical style has captured attention throughout the years, however the 50-year-old wasn’t featured in Lyst’s report last year.

The celebs dictating how YOU shop: Lyst’s top 10 most powerful influencers in full 

1. The Duchess of Sussex

2. Timothee Chalamet

3. Zendaya

4. Billie Eilish

5. Cardi B

6. Lisa, Blackpink

7. Kylie Jenner

8. Lizzo

9. Harry Styles

10. Billy Porter 

Global fashion search platform Lyst Year In Fashion Report in full:

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