Debuting movies online won’t become ‘permanent business model’: Theater owners trade group
National Association of Theater Owners CEO Jonathan Fithian on the need for stimulus in his industry and the news that Warner Bros. will release all 2021 films in theaters and HBO Max simultaneously.
Universal and DreamWorks’ “The Croods: A New Age” proved it has staying power taking the top spot at the box office once again in a shockingly mild post-Thanksgiving weekend.
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Unfortunately, movies that release in theaters are still struggling as coronavirus restrictions cause major exhibitors to shutter their locations and studios continue to be reluctant to release new films until 2021.
However, that the animated sequel, featuring a voice cast that includes Nicolas Cage, Emma Stone and Ryan Reynolds, topped the box office with $4.4 million at 2205 North American theater locations, according to Variety. The film has been dominating the box office since its Nov. 25 debut with a total of $20.3 million in its first 12 days.
The earnings are a respectable showing, but still, the film's revenue is significantly subdued in the time of COVID-19. By contrast, the first “Croods” movie, which came out in 2013, earned $89 million during its first two weekends, according to Variety. “Frozen II,” which dropped this time last year, led with $35.2 million at 4,348 locations prior to the pandemic truly affecting people’s way of life.
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Focus Features’ “Half Brothers” reportedly finished a distant second to “The Croods: A New Age” by earning $720,000 at 1,369 theaters followed by Universal’s “Freaky” with $460,000 and “All My Life” with $350,000.