With thousands of us spending more time at home than ever before, it’s no surprise that we are all looking to make some improvements.
Whether it’s a simple sprucing up, or a much bigger renovation, we have been making lots of plans to improve our living space – and that is going to continue into 2021.
But what are the big trends that are going to dominate the world of interiors this year?
New data collected from Pinterest’s annual insight report has revealed the trends that are likely to be the most popular over the next 12 months.
So, if you’ve got decorating plans in the works, have a read to see if they line up with what the masses are loving right now.
Neon rooms will get the spotlight treatment– especially from Gen Z consumers.
Pinners plan to reinvent their bedrooms with bright, colour-drenched lighting for amazingly atmospheric looks. Searches show LED lighting will be a hit this year.
The top Pinterest searches for neon-hue trend:
Neon room (most popular in UK, Australia and Canada)
Mirror with LED lights (move popular in US, Canada and Australia)
Blue LED lights bedroom (most popular in UK, Germany and Australia)
LED light room (most popular in UK, Canada and US)
LED light signs (most popular in UK, US and Canada)
Shelfies are the new gallery walls and colour-coded bookshelves.
Owing to search data and insights, Pinterest predicts kitchen shelves will be the new favourite corner of our homes in 2021.
People will collect and invest in eye-catching dinnerware, from coloured glassware to handmade clay plates.
The top Pinterest searches for shelfies trend:
Copper cookware (most popular in UK, US and Australia)
Kitchen floating selves décor (most popular in UK, US and Australia)
Coloured glasswear (most popular in UK, Australia and Canada)
Plate racks in kitchen (most popular in Brazil, US and Indonesia)
Clay plates (most popular in Indonesia, Germany and Brazil)
In 2021, consumers will be saying goodbye to open floor-plans, with Pinners getting creative behind closed doors.
Home is where the heart is – and where we spend the bulk of our time these days. So, people are finding new ways to create some personal space.
Pinterest notes that retail brands can tap into this trend by offering product solutions to enhance hybrid rooms in the house, such as home office furniture or trending paint colours.
Oh, and a ‘cloffice’ is a closet/office – in case you were wondering.
The top Pinterest searches for specialised rooms trend:
‘Cloffice ideas’ (most popular in Canada, US and Australia)
Home library design (most popular in Brazil, US and Germany)
Bookshelf room divider (most popular in UK, Indonesia and US)
Modern mud room (most popular in US, Australia and Canada)
Computer gaming room (most popular in Germany, Canada and Australia)
Interestingly, Pinterest also notes increase searches for ‘black kitchens’, seeing the below search increases:
14x increase in searches for ‘black interiors’.
5x Increase in searches for ‘black kitchen ideas’.
2x Increase in searches for ‘black and wood kitchen’.
3x Increase in searches for ‘black wallpaper’.
3x Increase in ‘matte black kitchen’ searches.
‘Black kitchen cabinets’ +50%
‘Black and gold kitchen’ +30%
Every decor lover just swooned. Japanese design meets Scandinavian minimalism in this rising home decor trend.
Sleek lines, neutral color schemes and calming setups will be on the radars of Pinners everywhere.
The top Pinterest searches for Japandi trend:
Wooden bed design modern
Neutral color palette earth tones
Minimalist bathroom design
Modern minimalist kitchen
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