These Lingerie Brands Are as Comfortable as They Are Cute

Everybody loves a flirty lingerie moment, but why does that so often have to mean, “trap my lady regions in an itchy, painful cage of elastic?” On the opposite end of the spectrum, though, we don’t want to feel like every day is laundry day in our comfy (granny-like) undies.

We’ve rounded up the lingerie brands that bring the best of both worlds — impossibly comfortable, and utterly cute — so you never have to choose between the two again.



This New Zealand-born brand always keeps us on our toes, from its playful color and pattern choices, to its unconventional campaigns. We especially love its most recent age-inclusive Instagram series featuring 60-year-old model, Mercy Brewer. This gingham set epitomizes its use of surprising hues, and the highly stretchy fabric content make these a joy to wear all day.

To buy: (bra) $99;, (briefs) $55;


Gooseberry Intimates

This satin set by Gooseberry Intimates feels fantastically cool against your skin. The triangle bra top laces at the back to ensure a snug fit, and the thong’s side straps are elastic with just the right amount of cling to perch comfortably on your hips. Top off the set with a pair of matching satin shorts ($49;, and you’ve got yourself a perfect lounging-at-home look.

To buy: (bra) $49;, (thong) $19;


True & Co.

Known for shaking up the lingerie industry with its online shopping-friendly Fit Quiz, this startup is always comfort first. So, when True&Co makes a bra that’s not only comfortable, but also cute, and invisible under clothes, our expectations are exceeded in the best way. We love this lace-trimmed style available in black and beige.

To buy: $56;



This lingerie brand consistently impresses us with the coziness of its lacy underpinnings. Known also for its loungewear, Eberjey understands the need for bras and undies that don’t pinch, tug, or itch, so it always uses the most gentle materials. This particular set offers full coverage on top and bottom — plus, the wireless bra provides ample support with wide lace panels.

To buy: (bra) $60;, (briefs) $26;



If your idea of sexy is less lace and frills, and more minimal and sleek, Baserange is up your alley. This supremely high quality basics brand makes irresistible, pared down lingerie in simple cuts. We can’t resist this jewel-toned set in luxurious velour, but if you’d like to go even more classic, take a peek at the rest of its line.

To buy: (bra) $90;, (briefs) $50;


Hanky Panky

It turns out the familiar lace panty maker that started the whole trend produces so much more than just the mid-rise thongs ($22; we buy by the pack. It makes a whole slew of cute, made-for-living-in pieces like this long line bralette and hot pants, both made of the stretchiest, softest nylon.

To buy: (bra) $68;, (briefs) $$39;


Negative Underwear

Negative Underwear has managed to make a signature of its cutout separates, which are not only sexy but also surprisingly comfortable. Instantly recognizable from Instagram, this brand has a way of making even the simplest styles feel fresh and exciting, and we can’t wait to see what they come out with next.

To buy: (bra) $80;, (thong) $37;


Le Petit Trou

It’s true we can’t resist a good brief bottom — and why would we when they are as flattering and comfortable as these? For the most part, we subscribe to the ‘no thongs if we can help it’ camp, and we think this star-studded set with keyhole cutouts is a totally sexy alternative to baring cheek.

To buy: (bra) $70;, (briefs) $70;

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