‘Bring back the Snowflake!’ Thousands of fans sign a petition demanding return of the white chocolate version of Cadbury’s Flake – 10 years after it was discontinued
- John Malogony has launched a petition for the return of the Snowflake bar
- It was launched in 2000 but discontinued just eight years later
- The petition is currently 2,000 signatures short of its 5,000 target
Chocolate lovers are calling for the return of a Cadbury bar ten years since it was removed from UK shelves.
John Malogony, from London, has now garnered almost 3000 signatures on his petition calling for the confectionery company to bring back its Snowflake bar.
Encouraging people to sign John writes: ‘In 2008 Cadbury broke hearts by discontinuing the Snow Flake (or Flake Snow). The bizarre decision still baffles people to this day and it needs to be rectified.’
Chocolate lovers have launched a petition for Cadbury to bring back the Snowflake
The petition was launched by John Malogony who was left ‘broken hearted’ when the bar was discontinued in 2008
Popularised in the early millenium the bar featured a white chocolate Cadbury’s Flake bar with a milk chocolate coating.
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Despite its associations with the original milk chocolate Flake, the candy better resembles the popular Twirl bar due to its coating.
The chocolate hit the shelves back in August 2000 thanks to a rather notorious introduction at Anthea Turner’s wedding to Grant Bovey where the couple were pictured chomping on the chocolate during their reception.
It was famously launched in 2000 with an introduction at Anthea Turner’s wedding to Grant Bovey where the couple were pictured chomping on the chocolate
The petition has thus far received almost 3,000 signatures, 2,000 off its 5,000 target
Despite the photo appearing in OK! along with a free bar of the chocolate, all three parties denied it was a sponsorship deal.
Three years later the name was changed to Flake Snow and in 2008 it was taken off the shelves for good.
However, fans are hoping to bring the bar back with the help of the petition which has received 2,991 signatures, 2,009 short of the 5,000 target.
Fellow fans have been sharing their memories of the confectionery on the petition site
Creator John pleas to fellow fans to sign writing: ‘In 2008 Cadbury broke hearts by discontinuing the Snow Flake (or Flake Snow). The bizarre decision still baffles people to this day and it needs to be rectified.
‘Say it with me now: BRING. IT. BACK! BRING. IT. BACK!’
It seems that fellow fans are equally as passionate about its return sharing their memories of the chocolate on the petition site Change.org.
One wrote: ‘These things were amazing! One of the only sweets I remember from my childhood, mostly because of my disbelief and disgust when they stopped making them’.
Another added: ‘Please sign on get these delicious little beauties back… I literally talk about how yummy these were at least once a week’.
To sign the petition visit Change.org
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