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TikTok user starts Costco trend: Shopping quality brands for a bargain
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TikTok account Costco Couture has stirred up quite the buzz on a new trend: finding couture fashion for Costco prices.
The membership-only warehouse is known for helping shoppers save money by snagging groceries and household products in bulk. However, Costo's website also touts "low warehouse prices on name-brand clothing" for both men and women.
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For over a year, TikTok user Jennifer Maldonado, has been testing out that claim through her account, CostcoCouture.
Maldonado — who worked as a wholesale retailer for brands like Levi's and Free People for ten years — told FOX Business that she became an avid fan of Costco's apparel selection during the early days of the COVID-19 pandemic.