US Supreme Court to consider blocking Booking.com trademark

The big business of a trademarked catchphrase

Legendary ring announcer Michael Buffer on how he came up with his popular catchphrase he uses at the beginning of boxing matches.

WASHINGTON (Reuters) – The U.S. Supreme Court on Friday agreed to consider a bid by a federal agency to prevent the popular hotel reservation website Booking.com, a unit of Booking Holdings Inc, from trademarking the site's name, contending that it is too generic to deserve legal protection.

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The justices will hear an appeal by the U.S. Patent and Trademark Office of a lower court decision allowing the trademark because by adding ".com" to the generic word "booking" it became eligible for a trademark.

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(Reporting by Andrew Chung; Editing by Will Dunham)

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