Variety Innovate Summit Tackles Hollywood’s New World Order

The intersection of entertainment and technology will be the focus of Variety’s Innovate Summit: AI and Data Science in Media on Dec. 5 at the Jeremy in West Hollywood. The event is presented by PwC.

The summit will feature 50-plus speakers exploring how AI and advancing analytics are impacting marketing, storytelling, content curation and audience engagement and other trends at the cutting edge of entertainment.

The topics are endlessly fascinating – and confounding – for industryites because as much as people want to combine science and showbiz, they know the two can make for strange bedfellows, especially when one tries to use data to engineer creativity.

“If you go and take a very traditional data-science approach to the industry, you might run into brick walls that you have almost created by your own approach,” says Matthew Marolda, president of applied analytics at WarnerMedia, who’ll be giving a fireside chat at the summit. “You’re operating in a space where, unlike in other analytic environments, you have to use the information and make your best guess.

Doing a lot of testing is difficult. That ambiguity is a fascinating, challenging aspect of it, and it’s still a nascent undertaking.”

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