There are certain things I wouldn’t expect to hear from someone promoting their new fitness app.
Such as: “I eat McDonald’s four times a week.”
And: “I love going to the cinema. I always eat my hot dog before the film’s even on.”
But then this is reality legend Charlotte Crosby I’m chatting to, ex of Geordie Shore, Celebrity Big Brother and, well, heaps of other stuff since. And Charlotte has never been anything but down-to-earth honest.
So while this app of hers, Blitz’n’Burn, includes diet plans alongside its gruelling workouts, she’s not claiming to be some kind of exercise guru.
“I don’t know s***,” she confesses. “When you watch me on the app, I am you.
"I am struggling. I’m screaming at Richard and David, the personal trainers, going, ‘Please tell me this is the last day!’”
It was a couple of years ago, during the first lockdown, that Charlotte fell back in love with fitness.
She’d made a couple of DVDs a few years earlier, undergoing a transformation and inspiring others to do likewise.
But then telly work got in the way.
“Doing anything fitness-related became pretty much impossible,” she says.
In that sense at least, lockdown almost came as a blessing. “All my work got cancelled. For the first time in maybe 10 years, I was in one place for longer than a week.
“It give me time to really get back into fitness. It reignited that fire.”
So other than exercise, what else makes Charlotte happy nowadays? “I really enjoy cooking, Mike. I do a mean chilli, with a secret ingredient.”
Too secret to reveal, I assume?
“No, it’s Heinz baked beans, Mike. They’re a game-changer.”
Ah, so might Charlotte be angling for a Celebrity MasterChef call-up?
“I don’t think they’d have us on,” she sighs. “A lot of shows won’t.
“I think I’m just a little bit too wild.”
Blitz’n’Burn is on the Apple and Android app stores on a monthly subscription, from £14.99.
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