MDLBEAST SOUNDSTORM: A look at music festival in Saudi Arabia
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Over 150 international and local artists are set to perform at MDLBEAST SOUNDSTORM, a four-day music festival in Riyadh, Saudi Arabia from December 16 to 19, 2021. David Guetta, Deadmau5, Eric Prydz and Martin Garrix are just some of the huge names featuring in the line-up. Ahead of the festival, MDLBEAST will host the region’s first-ever integrated music conference, XP – a three-day summit of workshops, networking opportunities and industry panels.
The inaugural MDLBEST festival took place in Riyadh from 19 to 21 December 2019.
However, the Covid pandemic put a stop to music festivals around the world in 2020.
This year, the Saudi flagship festival returns to the region with a host of international dance acts as well as local and regional talent.
Over 500,000 festival-goers will enjoy the talents of Armin Van Buuren, David Guetta, Deadmau5, DJ Snake, Eric Prydz, Martin Garrix, Paul Kalkbrenner, Tiësto, and Steve Aoki.
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Adam Beyer, Amelie Lens, Carl Cox, Charlotte de Witte, Jeff Mills, Nina Kraviz and Sven Väth will also perform.
Attendees will also get the chance to listen to homegrown regional artists including Anmarz, Cosmicat, Spaceboi, and Zone+.
Talal Albahiti, COO and Head of Talent Booking, said: “We’re happy with the first announcement of the SOUNDSTORM ‘21 line up.
“We will soon announce a second phase which includes a wide variety of musical genres that will take attendees on a journey they won’t forget.
“We are ready to welcome all music enthusiasts to become part of this immersive 4-day experience.”
SOUNDSTORM offers its attendees day passes as well as four-day passes with four tiers to choose from: Storm Chaser; Storm Blazer; VIB and VIB-BOX.
The most basic festival package for SAR 135 (£26.76 approx) is a one day pass with a shuttle service from select locations in Riyadh.
Four-day passes for the festival start at SAT 399 (£79.09 approx).
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Exclusive VIP experiences start at SAR 2,999 (£594.47 approx) for a one day pass.
Ramadan Alharatani, CEO of MDLBEAST highlighted the company’s efforts to ensure the health and safety of the attendees.
He commented: “Our vision is to deliver a unique and positive experience for hundreds of thousands of people as they enjoy some of the world’s biggest stars performing in front of a passionate Saudi audience.
“We are undertaking comprehensive measures around COVID to ensure our guests have the best and safest possible experience, all in partnership with local entertainment and health regulators.
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“Furthermore, we have developed and released a code of conduct which ticket-buyers sign and are expected to abide by in order to ensure a safe space for everyone. Further details will be announced in due course.”
Prior to the festival, MDLBEAST will host a three-day music conference from December 13 to 15, 2021.
Nada Alhelabi, XP’s Programme Director said: ”Through these conversations, we want it to inspire future generations to consider a career in the industry and promote music as a vehicle for job creation and innovation, making it a sustainable industry from which they can profit.
“A big focus for us is promoting diversity, wellbeing, and fair working conditions to empower females and give a voice to minority groups within the industry.”
SOUNDSTORM tickets are now available to purchase online through mdlbeast.com. XP tickets are available to purchase from https://xptickets.mdlbeast.com/
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