Gemma Collins bags £1 million deal to become the face of Poundland’s home range

Gemma Collins has landed herself yet another endorsement deal after hammering out a £1 million venture with Poundland.

According to reports, Gemma – who wowed fans with her weight loss yesterday – will become to the face of the budget high street store's home venture.

A source said: "Gemma was app­roach­ed by Poundland to become the new face of their homeware range earlier this year and she struck a hard bargain.

"It's one of the biggest endorsement deals ever signed by the chain but they know everything The GC touches turns to gold."

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The insider added to The Sun: "They think it will pay dividends in the long run."

It is thought Gemma will be fronting a range of soft furnishing and cleaning products."

The deal comes just weeks after Gemma launched her new perfume.

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Called Diva, the budget (£20) perfume is described as 'a sensual fragrance with luxury out and diva undertones'.

Gemma's official website add it is 'unisex and 100% cruelty free'.

Gemma is thought to be single once more after her on/off romance with James 'Arg' Argent ended once more.

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The couple have a notoriously rocky relationship with countless scandals dominating headlines in recent months.

Chatting to Daily Star about her crazy life, Gemma said: "I always come out on top.

"My life always goes a bit t*ts-up but I carry on."

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