JoJo Siwa is the latest celebrity to get called out for allegedly using blackface. Her new music video for the song, “NONSTOP,” includes a dancer wearing brown makeup on her face as part of a monkey costume. According to JoJo, fans have been messaging her “really horrible and disgusting messages” since the video’s release. However, she insists that the backlash is unwarranted because the makeup is simply part of a costume.
“I would like to address the music video that we shot for ‘NONSTOP’ in February,” she wrote on social media. “We’re talking about kids dressing up as circus animals! No one in my video is wearing blackface. It’s awful that anyone’s mind would even go there. Kids dressing in animal costumes, having their faces painted to look like animals, acting the part.”
She continued, “There were zebras, tigers, dogs, clowns, mermaids, everything. I’ve addressed Black Lives Matter issues previously on my social media, I will say it again for the ones in the back, Black Lives Matter, today, tomorrow, yesterday and forever. I’m on the right side of history here. Stop trying to make this about something it isn’t.”
Her Instagram post is filled with positive comments, but the ability to comment on her YouTube video is disabled. For some, blackface allegations are enough to end a career. Other stars are able to move on and the controversies are quickly forgotten.
“I love my real fans and am so grateful for their love and support,” JoJo added. “Instead of trying to drag everyone down, let’s be positive and come back like a boomerang.”
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