Little Mix have launched an attack on Simon Cowell 's X Factor, saying viewers don't tune in anymore because it has "lost its authenticity".
The band, who won the contest in 2011, reckon the show has lost its appeal because it's too "scripted".
Their scathing comments come after Simon Cowell's show took a break this year after a dip in ratings.
Little Mix's Jade Thirlwall said: “I think the problem is when it’s like a script. When they’re like, ‘This is going to be a sob story,’ then they’ll stop the song halfway through and ask if they have something else."
"We got so used to seeing that, it lost its authenticity. The minute it doesn’t seem real, you switch off."
She continued telling Radio Times: "How am I meant to believe in it any more? I could literally write it myself and tell you what’s coming next.”
The girl group, which is made up of Jade. Leigh-Anne Pinnock, Perrie Edwards and Jesy Nelson, left Cowell's Syco Music for the RCA in 2018.
They are launching their own talent show – Little Mix: The Search – on the BBC this Saturday but insisted there was no "personal vendetta" against their former mentor.
Jade said she “thinks with Simon it's all fun and games", saying she has "no personal vendetta against him".
But Perrie added: “The best revenge is success."
The girls left Simon's label over a row about the group's musical direction.
Jade admitted the band was “so scared of p***ing anyone off and damaging our career – so we did what we were told”.
She said the group felt intimidated by the music industry which is dominated by older men.
Jesy who made a documentary about bullying also opened up about how The Search would look after its contestants' mental health.
"We never had anyone check on us (on X Factor) to see how we were doing mentally, it was all just go, go, go," she said.
Leigh-Anne agreed: "I wish there was a lot more help."
Jesy broke down in tears during Little Mix’s live radio performance last week – which sparked her fans to fear for her well being.
The singer was seen putting her hand up and shaking uncontrollably after the group performed their newest single Holiday on BBC Radio One's Live Lounge in what was their first post lockdown appearance.
Jesy later addressed the incident on social media, sharing a video of the group performing the song in rehearsals, writing: "So my nerves got the better of me today and I had panic attack right before we were about to sing this for live lounge today and like a pro @perrieedwards jumped in for my part last minute and smashed it.
"This is what we originally did in rehearsals."
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