Spotify and Universal Music Group, one of the industry’s three biggest music companies, announced a multiyear global music licensing pact.
Under the deal, UMG will “deepen its leading role as an early adopter of future products” on Spotify’s platform and “provide valuable feedback to Spotify’s development team,” the companies said. Universal Music also will collaborate on “new, state-of-the-art marketing campaigns across Spotify’s platform.”
“From their early experimentation with Marquee, to testing new experiences like Canvas, Universal Music Group has been an important partner in helping to shape the development of our marketing tools,” Spotify chairman/CEO Daniel Ek said in a statement. “With today’s announcement, we will expand on this level of early stage innovation and further strengthen our partnership and shared vision for helping advance artists at all stages of their careers.”
Lucian Grainge, chairman/CEO of Universal Music Group, said, “With this agreement, UMG and Spotify are more aligned than ever in our commitment to ensuring the entire music ecosystem thrives and reaches new audiences around the globe. Given our commitment to innovation and early adoption of music technologies, and Spotify’s leadership in the development of forward-thinking tools, our new partnership will provide our artists with new and powerful opportunities to connect with fans on Spotify’s growing platform.”
Spotify is scheduled to release Q2 2020 results next Wednesday, July 29, before market open.
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