Celebrity-owned Samuel’s Sweet Shop celebrates 25 delicious years in Rhinebeck, N.Y.

Tucked on a corner off East Market Street in the Village of Rhinebeck, N.Y, is a candy store.

No more than 400-square-feet, the one-story building sits unassumingly between a clothing shop and a CVS.

But behind its bright red door, you’ll find childlike treasures like “Clodhoppers” – an amalgam of peanut butter, pretzel and graham cracker in milk chocolate – and an “Over the Top” — a Reese’s peanut butter cup sandwiched between two unlocked Double Stuf Oreos and dipped in milk chocolate.

And, on some afternoons, you’ll find actor Paul Rudd talking with customers and serving coffee from behind the register at Samuel’s Sweet Shop.

“It is impossible to walk into a candy store and stay in a bad mood,” said Rudd, a Dutchess County resident and co-owner of Samuel’s. “This is what I say. Unless you maybe stub your toe on the gumball machine.” 

Actors Hilarie Burton and Jeffrey Dean Morgan, partners at Samuel's Sweet Shop in Rhinebeck, N.Y., pose inside the store in a photo from Dec. 1, 2016. (Photo: John Traver/courtesy photo)

With the old-fashioned charm of a general store and the glamour of Hollywood owners, Samuel’s Sweet Shop has emerged as a destination for devotees of candy and caffeine alike, drawing fans from near and far.

Samuel’s nearly closed its doors when original owner Ira Gutner died in 2014. But, nearly five years after it was saved by a cadre of celebrities who were avid customers, the shop is preparing to celebrate its 25th anniversary on April 30.

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